Activision Blizzard Partners with Nielsen on Esports Brand Valuation
April 16 2018 - 12:00PM
Business Wire
Activision Blizzard, Inc. (NASDAQ: ATVI) today announced it is
partnering with Nielsen to measure and value esports brand
investments across the company’s multiple leagues and titles.
Nielsen Esports provides trusted data and insights to support
key stakeholders investing in the rapidly evolving world of
esports.
The deal demonstrates Activision Blizzard’s commitment to its
advertisers and third-party verification. As part of the deal,
Nielsen will measure brand exposure in esports events representing
a variety of Activision Blizzard titles, event formats and
geographic locations based on the same methodology that Nielsen
uses to quantify value and benchmark performance for traditional
sports rights holders and brands.
“As esports continues to mature and reach its potential as a
stand-alone business, we’re determined to lead the way and develop
best practices for brands and advertisers,” said Pete Vlastelica,
CEO of Activision Blizzard Esports Leagues. “We’re excited to
partner with the most experienced and respected measurement service
in Nielsen and continue building on our foundation of the best
esports leagues in the world.”
“Esports is booming and there’s huge market potential,” said
Nicole Pike, Managing Director and Head of Nielsen Esports. “We’re
thrilled to be working closely with Activision Blizzard, who has
taken initiative in leading the market forward.”
Nielsen will begin tracking Blizzard Entertainment’s Overwatch
League™, Overwatch World Cup and Overwatch Contenders this year, as
well as Activision’s Call of Duty® World League, with plans to
expand to other programs in the coming year.
About Activision Blizzard
Activision Blizzard, Inc., a member of the Fortune 500 and
S&P 500, is the world's most successful standalone interactive
entertainment company. We delight hundreds of millions monthly
active users around the world through franchises including
Activision's Call of Duty®, Destiny and Skylanders®, Blizzard
Entertainment's World of Warcraft®, Overwatch®, Hearthstone®,
Diablo®, StarCraft®, and Heroes of the Storm®, and King's Candy
Crush™, Pet Rescue™, Bubble Witch™ and Farm Heroes™. The company is
one of the Fortune "100 Best Companies To Work For.®" Headquartered
in Santa Monica, California, Activision Blizzard has operations
throughout the world, and its games are played in 196 countries.
More information about Activision Blizzard and its products can be
found on the company's website, www.activisionblizzard.com.
Cautionary Note Regarding Forward-looking Statements
Information in this press release that involves Activision
Blizzard's expectations, plans, intentions or strategies regarding
the future, including statements about the deal with Nielsen, are
forward-looking statements that are not facts and involve a number
of risks and uncertainties. Factors that could cause Activision
Blizzard's actual future results to differ materially from those
expressed in the forward-looking statements set forth in this
release include unanticipated product delays and other factors
identified in the risk factors sections of Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision Blizzard
as of the date of this release, and Activision Blizzard does not
assume any obligation to update any such forward-looking
statements. Forward-looking statements believed to be true when
made may ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Blizzard and are
subject to risks, uncertainties and other factors, some of which
are beyond its control and may cause actual results to differ
materially from current expectations.
© 2018 Activision Blizzard, Inc. BLIZZARD ENTERTAINMENT,
OVERWATCH, OVERWATCH LEAGUE, and OVERWATCH CONTENDERS are
trademarks or registered trademarks of Blizzard Entertainment, Inc.
in the United States and/or other countries. CALL OF DUTY is a
registered trademark of Activision Publishing, Inc. All other
trademarks and trade names are the properties of their respective
owners.
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Overwatch LeagueMark Van Lommel, 949-955-1380
x61147MVanLommel@overwatchleague.comorCall of Duty World LeagueXav
de Matos, 949-955-1380 x66624xdematos@mlg.tvorActivision Blizzard,
Inc.Presspr@activisionblizzard.com
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