Wells Fargo Advisors Head: Technology Shouldn't Change Adviser Work With Clients
April 13 2018 - 11:38AM
Dow Jones News
By Maria Armental
NAPLES, Fla.--Technology is disrupting how financial advisers
work, but not what they do or how they do it, said David J. Kowach,
president and head of Wells Fargo Advisors.
Speaking at the Securities Industry and Financial Markets
Association's private client conference, Mr. Kowach urged a roomful
of colleagues to "look at ourselves not as a sales professional but
the same way you look at a medical professional."
He recommends that advisers think of the next generation--both
advisers and clients--and to focus on the job: the relationship,
preparing and guiding clients through life.
Mr. Kowach pulled out a printout of a Jan. 24 email, reading
through a typical question from a client, all business, until he
reached the end. As a postscript, the client thanked him for the
advice so many years ago to plan for college when his kids were
only an idea, a Baby 1 and Baby 2 on a report.
Innovation, he said, needs to happen faster.
"Let's be open to what change can do for our clients, not what
it can do to us," he said.
Write to Maria Armental at maria.armental@wsj.com
(END) Dow Jones Newswires
April 13, 2018 11:23 ET (15:23 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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