SEATTLE, April 10, 2018 /PRNewswire/ -- In advance of
World Art Day, April 15, 2018,
Holland America Line announces it is developing a unique and
special art experience on board its ships and on shore during
cruises. Launching this summer through partner ArtLink, the world's
leading pioneer of the international emerging art scene, the new
program will deliver a unique art experience throughout the fleet
where guests will have the opportunity to participate in a number
of interactive art events; to delve deeper into the cultures they
visit by being introduced to a region's unique art and craftwork;
and to take home a genuine memento of their experience. The program
will be centered in an on-board gallery space exhibiting works by
emerging artists curated from the destinations visited by the
ships.
During the launch period the galleries will feature works by a
select group of emerging international artists. The general
collection will gradually be replaced by changing exhibitions
curated to reflect the regions of the world as the ships sail the
globe. An ever-changing selection of photographs, sculptures,
crafts, paintings and drawings will ensure that the collections
remain fresh and relevant, revealing stories as they are uniquely
portrayed by artists of the destinations visited. The works
showcased in ArtLink galleries will be offered exclusively to
Holland America Line guests.
"As with many aspects of our onboard experience that have been
elevated successfully over the past few years, we wanted to enhance
the way art was presented on board and reflected throughout the
cruises in a way that was meaningful to our guests," said
Orlando Ashford, president of
Holland America Line. "Through our work with ArtLink on our
newbuilds, we connected with a mutual passion to create an
innovative art experience that was more integrated with the places
we visit. The right piece of art can be not only an incredible
souvenir for our guests but also a prominent way for them to
connect emotionally with their travels."
An ArtLink Art Concierge and Art Specialists will be on-hand to
provide guests with information and background on the works and the
artists, as well as lead them through the acquisition process, and
guests will be invited to view the pieces at cocktail parties,
attend special talks, meet visiting artists and simply enjoy the
galleries independently.
Future plans with the ArtLink partnership include an onboard
residency program where guests will have the opportunity to attend
live demonstrations and hands-on workshops with the visiting
artists and curators, as well as the development of art-themed EXC
Tours (shore excursions) that visit emerging artists in their
workshops and galleries ashore.
"ArtLink began by partnering with Sotheby's to change the way
people consume art and offer emerging artists opportunities to
become successful. Later, we expanded into the hospitality industry
with emerging artists from 44 countries. After working extensively
in the emerging artist marketplace, this unique partnership with
Holland America Line enables us to embark on our next big dream –
to enrich the way people around the world experience art," said
Tal Danai, founder and CEO of
ArtLink. "Constantly curating destination-related art collections
by promising emerging artists and bringing exclusive art, artists
and guests together in a uniquely welcoming environment will
undoubtedly make the art world accessible to more people – and at
the best possible price points."
Select Emerging Artists Featured in New ArtLink
Program
ArtLink already has selected some of the first
international artists who will be featured on board:
- Photographer Oleg Oprisco comes from Western Ukraine. To ensure his idea translates
from start to finish, Oprisco often conducts extensive research and
crafts the various elements used in his photographs.
- Copenhagen-based photographer
Nikolaj Lund began his studies
focusing on classical music and then segued into photography.
Fusing his two passions, he photographs musicians interacting with
their instruments in a quest to create a visual narrative based on
the emotional bond between musician and instrument.
- Based in Rhode Island,
Kate Blacklock works within the
cutting edge realm of 3D art printing, photography and painting.
Her 3D ceramic works explore the power of new technology to print
clay and reinstate the long tradition of technology explored by
art.
- Photographer Kevin Best,
originally from New Zealand,
reinterprets still life paintings from the Dutch Golden Age using
items from that era such as 300-year-old bronze candlesticks,
antique silverware, German jugs and "Kraak" porcelain. Referencing
many historical paintings, he creates images in
21st-century technology, much like singing a rap piece
in ancient Latin.
About World Art Day
World Art Day is an
international celebration of fine art by the International
Association of Art, a nongovernmental organization working in
partnership with UNESCO and comprising artists of many disciplines.
The date was chosen in honor of Leonardo da
Vinci's birthday. Holland America
Line honors World Art Day through its dedication to
showcasing an eclectic and upscale collection of museum-quality art
as décor on board its 14 premium cruise ships, with some
collections exceeding four million
dollars per ship. Now, with a new retail art program
being launched, guests also can purchase top-quality pieces
symbolic of the regions in which they sail.
About ArtLink
With 22 years of experience and a leader
in the emerging artist sector, ArtLink is the company behind the
formation of the market segment for artwork by young and emerging
artists. Partnering with Sotheby's in 1997, the ArtLink@Sotheby's
International Young Art Program was the cornerstone of the newly
formed marketplace. The revolutionary program held exhibitions and
auctions in Amsterdam,
Berlin, Chicago, Moscow, New
York, Tel Aviv and
Vienna, and was deemed by CNN in
1999 as "the most exciting development in the art market in
decades." ArtLink solidified emerging art as the largest segment of
the market in terms of transactions and participants today.
With more than 125 hospitality projects worldwide, ArtLink
delivers unparalleled curatorial abilities, operational expertise,
logistical excellence and production capabilities. Most of all, the
company prides itself on its ongoing relationships in 44 countries
with diverse and talented artists, artisans and creatives who
visually realize the narratives of their cultures and provide the
art that ensures the creation of distinctive and expressive art
collections.
ArtLink is working with Holland America Line and architectural
design firm Tihany Design to conceptually develop, curate and
procure many of the art pieces aboard Nieuw Statendam,
currently under construction and due for delivery in December 2018. ArtLink previously worked on
selecting much of the art for Holland America Line's
Koningsdam.
For more information about ArtLink contact Meryl Fontek at meryl.fontek@artlink.com or
visit artlink.com.
The new concept will be rolled out by fall 2018 on all ships
except Prinsendam. For more information, contact a travel
professional, call 1-877-SAIL-HAL (1-877-724-5425) or visit
hollandamerica.com.
Editor's note: Photos of select artists' works are
available at https://www.cruiseimagelibrary.com/c/ypzpnhfk.
Find Holland America Line on Twitter, Facebook and the Holland
America Blog. Access all social media outlets via the Online
Communities quick link on the home page at hollandamerica.com.
About Holland America Line [a division of Carnival
Corporation and plc (NYSE: CCL and CUK)]
Holland
America Line's fleet of 14 ships
offers more than 500 cruises to more than 400 ports in 98
countries, territories or dependencies around the world. From
shorter getaways to 113-day itineraries, the company's cruises
visit all seven continents, with highlights including Antarctica explorations, South America circumnavigations, Cuba cruises and exotic Australia/New
Zealand and Asia voyages;
four annual Grand Voyages; and popular sailings to the Caribbean, Alaska, Mexico, Canada and New England, Bermuda, Europe and the Panama Canal. The line welcomed
Koningsdam in 2016 and has a second Pinnacle-class
ship, Nieuw Statendam, to be delivered in
December 2018. A third Pinnacle-class
ship, due for delivery in 2021, recently was announced.
The company is undergoing $300
million in brand enhancements to secure its position as the
leader in premium cruising. Fleetwide, the ships feature innovative
initiatives and a diverse range of enriching experiences focused on
destination immersion and personalized travel. Guests can expand
their knowledge through an exclusive partnership with O, The Oprah
Magazine; during an America's Test Kitchen show; at Explorations
Café presented by The New York Times;
and by taking a Digital Workshop powered by Windows. Outstanding
entertainment fills each evening at venues including Lincoln Center
Stage, Billboard Onboard and B.B. King's Blues Club. The dining
experience can be savored at a variety of restaurants with menus
that feature selections from Holland America Line's esteemed
Culinary Council, comprising world-famous chefs who design dishes
exclusively for our guests.
CONTACT:
|
Sally
Andrews
|
PHONE:
|
800-637-5029
|
EMAIL:
|
pr@hollandamerica.com
|
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SOURCE Holland America Line