DALLAS, April 5, 2018 /PRNewswire/ -- BBVA Compass and
AEG have officially kicked off the BBVA Music Session concert
series, with the first event being held yesterday at the
Renaissance Dallas. The concert featured rising country music
artist Luke Pell, who crooned in
front of 150 die-hard fans and BBVA Compass clients.
While some concert attendees were bank clients, the majority of
fans were invited through social media channels. Pell fans were
identified using Twitter posts that referenced the country artist
or ones that tagged his music. The concert presented a unique
opportunity for Pell's followers to experience his artistry up
close and personal in an intimate setting, with the help of AEG's
ticketing and entertainment platform, AXS.
"We couldn't be more excited about coming to Dallas for the series BBVA and AXS have put
together," said Pell. "This is more than a great opportunity for us
to play for one of our favorite crowds back in Texas, but an opportunity for us to celebrate
the live music experience. We love being able to connect with our
fans because at the end of the day music is about bringing people
together. BBVA and AXS are creating a full 360 experience for that
connection to happen through social media and at the venue."
The concert was the first of 10 BBVA Music Sessions highlighting
various emerging artists in Phoenix, Denver, and Dallas, among other cities. Other locations
and times will be determined at later dates.
"The atmosphere at the Renaissance Dallas was electric," said
BBVA Compass Dallas CEO Key Coker.
"Our team here in Dallas and our
partners helped put on an amazing show. Luke was a dynamic
performer, and we were excited to host him as part of our first
event in the series."
BBVA Compass and AEG agreement
The concert series is
part of a multiyear agreement BBVA Compass signed with the world's
leading sports and live entertainment company to create
opportunities for customers across the country, including events,
concerts and brand activations at some of AEG's key venues. The
agreement, brokered by AEG Global Partnerships, is part of the
bank's commitment to creating opportunities and positive
experiences for clients and the communities it serves.
The unique pairing also allows the bank to expand its brand in
the selected markets, elevate client and prospect engagement, and
utilize its digital reach through special promotions at venues and
events.
To learn more about BBVA Compass, visit: www.bbvacompass.com
For more news visit: www.bbva.com and
newsroom.bbvacompass.com
About BBVA
About BBVA Group
BBVA (NYSE: BBVA) is a
customer-centric global financial services group founded in 1857.
The Group has a strong leadership position in the Spanish market,
is the largest financial institution in Mexico, it has leading franchises in
South America and the Sunbelt
Region of the United States; and
it is also the leading shareholder in Garanti, Turkey's biggest bank for market
capitalization. Its diversified business is focused on high-growth
markets and it relies on technology as a key sustainable
competitive advantage. Corporate responsibility is at the core of
its business model. BBVA fosters financial education and inclusion,
and supports scientific research and culture. It operates with the
highest integrity, a long-term vision and applies the best
practices. More information about BBVA Group can be found at
bbva.com.
About BBVA Compass
BBVA Compass is a Sunbelt-based
financial institution that operates 649 branches, including 336 in
Texas, 89 in Alabama, 63 in Arizona, 61 in California, 45 in Florida, 37 in Colorado and 18 in New Mexico. BBVA Compass ranks among the top
25 largest U.S. commercial banks based on deposit market share and
ranks among the largest banks in Alabama (2nd), Texas (4th) and Arizona (6th). BBVA Compass has been
recognized as one of the leading small business lenders by the
Small Business Administration (SBA) and ranked 6th nationally in
the total number of SBA loans originated in fiscal year 2017.
Additional information about BBVA Compass can be found at
www.bbvacompass.com. For more BBVA Compass news, follow
@BBVACompassNews on Twitter or visit
newsroom.bbvacompass.com.
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SOURCE BBVA Compass