LAS VEGAS, March 30, 2018 /PRNewswire/ -- MGM Resorts
International is hitting a major, unprecedented milestone during
this year's Problem Gambling Awareness Month.
Since launching nationwide late last year, GameSense – the
company's innovative responsible gambling program – has already
sparked more than 160,000 conversations with guests. By
implementing GameSense, responsible gambling education and support
is integrated into MGM Resort's industry-leading guest service
culture. It's all designed to help guests make informed decisions
and keep gambling fun.
GameSense comes alive through personal interactions between
guests and trained staff based at each property's M life Rewards
desk. In addition to speaking to trained employees, guests are also
utilizing interactive GameSense touchscreens and picking up
educational materials and other resources.
"GameSense is already transforming how the industry approaches
responsible gambling, and MGM Resorts is at the forefront of
driving the conversation and responsible gambling culture. The
tremendous – and growing – number of responsible gambling
interactions is truly unprecedented and unlike anything the
industry has ever seen," said Alan
Feldman, Executive Vice President of Global Industry
Affairs. "GameSense builds stronger, more sustainable relationships
with our guests by teaching them how to keep gambling fun. As
gambling grows as a mainstream entertainment option around the
world, GameSense ensures responsible gambling gets an equally
mainstream discussion."
This March marks the National Council on Problem Gambling's 14th
annual Problem Gambling Awareness Month. This year's theme, "Have
the Conversation," is especially fitting as GameSense helped ensure
the conversation about responsible gambling is reaching more guests
and players than ever before.
Developed and introduced in 2009 by BCLC, British Columbia's provincial gambling
corporation, GameSense was first licensed in the United States by the Massachusetts Gaming
Commission. MGM Resorts was introduced to GameSense by the
commission during the development of MGM Springfield. After
reviewing the program, MGM Resorts decided to modify GameSense and
integrate the program into its properties nationwide. The program
was introduced with the company's Las Vegas Strip properties
in October and expanded nationwide in December.
As part of its GameSense agreement, MGM Resorts also committed
to funding $1 million over five years
for responsible gambling research. This includes a partnership
between BCLC, MGM Resorts, and the University
of Nevada Las Vegas' (UNLV)
International Gaming Institute.
ABOUT GAMESENSE
Integrated nationwide by MGM Resorts in late 2017, GameSense
enhances awareness and education about responsible gambling for
players and guests and, in doing so, raising the standards within
the industry. The program was developed by the BCLC, British Columbia's provincial gambling
corporation, and encourages players to adopt behaviors and
attitudes that reduce the risk of developing gambling disorders.
This includes setting and sticking to personally allocated time and
monetary limits for gambling, as well as being open and honest with
family, friends and oneself when it comes to personal gambling
habits.
GameSense has earned international recognition such as the World
Lottery Association's Best Overall Responsible Gambling Program
(2010), and the U.S.- based National Council on Problem Gambling's
Social Responsibility Award (2015). In addition to being licensed
at MGM Resorts casino properties, the program has been implemented
by Connecticut Lottery, the Massachusetts Gaming Commission and
Canadian provinces Alberta,
Saskatchewan and Manitoba.
ABOUT MGM RESORTS INTERNATIONAL
MGM Resorts International (NYSE: MGM) is an S&P 500® global
entertainment company with national and international locations
featuring best-in-class hotels and casinos, state-of-the-art
meetings and conference spaces, incredible live and theatrical
entertainment experiences, and an extensive array of restaurant,
nightlife and retail offerings. MGM Resorts creates immersive,
iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts
portfolio encompasses 28 unique hotel offerings including some of
the most recognizable resort brands in the industry. Expanding
throughout the U.S. and around the world, the company in 2018
opened MGM COTAI in Macau and the
first Bellagio-branded hotel in Shanghai. It also is developing MGM
Springfield in Massachusetts. The
78,000 global employees of MGM Resorts are proud of their company
for being recognized as one of FORTUNE® Magazine's World's Most
Admired Companies®. For more information visit us at
www.mgmresorts.com.
View original content with
multimedia:http://www.prnewswire.com/news-releases/mgm-resorts-international-hits-unprecedented-responsible-gambling-milestone-300622274.html
SOURCE MGM Resorts International