Carrefour and Google to Create Online Voice Assistant

   By Anthony Shevlin

Carrefour SA (CA.FR) said Friday that it has joined forces with Google to create an online voice assistant as the French company tries to gain a foothold in the e-commerce market.

The retailer said the assistant, called Lea, can be used online, via the company's Drive and Ooshop applications and with online organic store Greenweez.

In January, Carrefour said it would reorganize its business, and it has entered new partnerships to strengthen its e-commerce operation amid challenges from digital competitors.

As part of its digital plan, Carrefour said it aims to become a key player in food e-commerce, and has targeted a market share of at least 20% in France by 2022 with sales of 5 billion euros ($6.2 billion).

Write to Anthony Shevlin at anthony.shevlin@dowjones.com

(END) Dow Jones Newswires

March 23, 2018 12:06 ET (16:06 GMT)

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