By Adam Clark

 

An industry body representing the U.K.'s largest brands is asking Facebook Inc. (FB) for a full account of further potential issues stemming from the improper use of users' data in the wake of the Cambridge Analytica scandal.

ISBA, which says it represents more than 3,000 British brands like HSBC Holdings PLC (HSBA.LN) and Diageo PLC (DGE.LN), said Thursday that the use of Facebook data for targeted political advertising is "deeply concerning."

ISBA said it believes political advertising in the U.K. requires greater regulation and should be brought within the remit of the Advertising Standards Authority.

 

Write to Adam Clark at adam.clark@dowjones.com; @AdamDowJones

 

(END) Dow Jones Newswires

March 22, 2018 12:14 ET (16:14 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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