Two Ford Executives, Hired From Silicon Valley, to Exit
March 21 2018 - 5:52PM
Dow Jones News
By Christina Rogers
Ford Motor Co. is losing two executives it recently recruited
from Silicon Valley, the latest in a series of prominent executives
to leave the car maker since Chief Executive Jim Hackett was hired
last year.
Musa Tariq, a former Apple Inc. executive hired last year to be
Ford's first brand chief, is leaving the company after a little
more than a year on the job. Raj Rao, another hire from Silicon
Valley tapped to run the Ford's smart-mobility division, has also
elected to leave the company, effective May 1, a Ford spokeswoman
said.
Messrs. Tariq and Rao were among a number of auto-industry
outsiders recruited from Silicon Valley by former CEO Mark Fields
before his firing last May to help the Dearborn, Mich., auto maker
better compete with many new tech players looking to upend the car
business.
In his mid-30s, Mr. Tariq was among the youngest corporate
officers at Ford and he was in charge of building and
differentiating Ford's brand world-wide.
Mr. Rao came to Ford from 3M Co., where he previously ran the
company's Silicon Valley digital hub. He was hired on two years ago
as CEO of Ford Smart Mobility LLC, a subsidiary created to oversee
the company's investment and partnerships in new ventures, such as
ride hailing and bike sharing.
Write to Christina Rogers at christina.rogers@wsj.com
(END) Dow Jones Newswires
March 21, 2018 17:37 ET (21:37 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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