ENGLEWOOD CLIFFS, N.J.,
March 20, 2018 /PRNewswire/ -- Today,
on the International Day of Happiness, LG Electronics USA is marking a key milestone for its new
corporate social responsibility initiative called "Life's Good:
Experience Happiness."
The new LG Experience Happiness initiative is reaching more than
250,000 teenagers this semester on the path to LG's goal of
equipping 5.5 million American youth with sustainable happiness
skills. Life's Good: Experience Happiness brings together leaders
in the science of happiness and education, including Inner
Explorer, Project Happiness and UC Berkeley's Greater Good Science
Center. And, with the addition of Discovery Education, every school
in the United States now has
access to no-cost curriculum that introduces sustainable happiness
and the six sustainable happiness skills.
According to the American Psychological Association, when school
is in session, kids are the most stressed group in the country.
Studies show two out of three youth in the U.S. today are
stressed.[1] But happiness is a skill that
can be learned. By partnering with leaders in education and the
science of happiness, the LG Experience Happiness platform provides
students across the country with access to first-rate resources
that make sustaining happiness a long-term reality.
"LG recognizes the importance of youth social emotional
well-being and is focused on providing them with the skills
necessary to start down the path to sustainable happiness," said
William Cho, president and CEO, LG
Electronics North America. "We're dedicated to achieving our goal
of reaching as many students and as many schools as possible so
that the young people in America have the resources and tools
necessary to combat stress and maintain happiness."
Since 2013, the United Nations has celebrated the International
Day of Happiness on March 20 as a way
to recognize the importance of happiness in the lives of people
around the world. Supporting the UN's Sustainable Development
Goals, the United Nations invites each person of any age, plus
every classroom, business and government to join in celebration of
the International Day of Happiness.
LG Experience Happiness partner, Greater Good Science Center
(GGSC) at the University of California
Berkeley, which advances the science of happiness, has
identified six Sustainable Happiness Skills, which form the
foundation of the LG 'Experience Happiness' program:
mindfulness, human connection, positive outlook, purpose,
generosity and gratitude.
"Most people don't realize that happiness is in actuality a
learnable skill set," said Emiliana R.
Simon-Thomas, Ph.D, GGSG research director. "Through our
research, we've uncovered the skills necessary to learn and retain
happiness rather than experiencing happiness as a temporary
feeling. LG's commitment to spread knowledge of these core skills
will impact youth in the U.S. in a positive way for years to
come."
The Life's Good Experience Happiness initiative brings together
various resources to promote sustainable happiness for youth and
raise awareness about the science of happiness. LG Experience
Happiness partners are selected based on their use of the latest
social emotional well-being research as well as positive psychology
and neuroscience to implement sustainable happiness skills
training:
- Discovery Education, a leader in digital content and
professional development for K-12 classrooms, is teaming up with LG
to launch the 'Discover Your Happy' virtual field trip. The
immersive new initiative kicks off today and brings together
experts from LG Experience Happiness partners to help students
pinpoint actionable ways to sustain happiness.
- Inner Explorer, which is based on the latest scientific
research in cognitive neuroscience and developmental psychology,
uses Mindfulness-Based Stress Reduction techniques to teach youth
how they can help reduce and cope with the stress they face.
- Project Happiness, which specializes in social and
emotional curriculum for youth, is partnering with LG to launch
High School Happiness Clubs. The program has kicked off in 10 U.S.
schools using proven science-based strategies to help teens
establish lifelong happiness habits.
For more information about the LG 'Experience Happiness'
initiative and the six sustainable happiness skills, please visit
www.LGExperienceHappiness.com.
About Life's Good: Experience Happiness
Aiming to
enrich the lives of 5.5 million youth in the United States over the next five years, LG
Electronics USA has launched a
unique new corporate social responsibility initiative called
"Life's Good: Experience Happiness." Happiness skills can be
learned, according to the Greater Good Science Center at
University of California Berkeley,
which has identified six skills that sustain one's ability to
recognize that life's good: mindfulness, human connection, positive
outlook, purpose, generosity and gratitude. LG's science-based
platform is designed to engage leading non-profit partners such as
Inner Explorer and Project Happiness who help equip American youth
with the skills for sustainable happiness.
www.LGExperienceHappiness.com
About LG Electronics USA
LG Electronics USA Inc., based in Englewood Cliffs, N.J., is the North American
subsidiary of LG Electronics, Inc., a $55
billion global force and technology leader in consumer
electronics, home appliances and mobile communications. LG
Electronics sells a range of stylish and innovative home
entertainment products, mobile phones, home appliances, commercial
displays, air conditioning systems and solar energy solutions in
the United States, all under LG's
"Life's Good" marketing theme. www.lg.com.
About Discovery Education
Discovery Education is the
global leader in standards-based digital content for K-12,
transforming teaching and learning with award-winning digital
textbooks, multimedia content, professional development, and the
largest professional learning community of its kind. Serving 4.5
million educators and over 50 million students, Discovery
Education's services are in half of U.S. classrooms, 50 percent of
all primary schools in the UK, and more than 50 countries.
Discovery Education partners with districts, states, and
like-minded organizations to captivate students, empower teachers,
and transform classrooms with customized solutions that increase
academic achievement. Discovery Education is powered by Discovery
Inc. (NASDAQ: DISCA, DISCB, DISCK). Explore the future of
education at www.discoveryeducation.com.
About the Greater Good Science Center
The Greater
Good Science Center (GGSC) at the University
of California, Berkeley, is at the forefront of the
scientific movement to explore the roots of happiness, compassion,
strong social bonds, and altruistic behavior. Called by The
New York Times "the epicenter for
research on happiness and gratitude," the GGSC sponsors
groundbreaking research and helps people apply this research to
their personal and professional lives.
https://ggsc.berkeley.edu
About Inner Explorer™
Inner Explorer was developed in
2011 by mindful awareness teachers with more than 30 years of
combined experience. Understanding the difficulty in developing a
daily practice, Inner Explorer created a technology platform,
delivering audio-guided practices to teachers and students, giving
them the opportunity to practice together, reducing stress,
improving academic performance and enhancing the school climate.
This unprecedented offering simplifies the implementation of
mindfulness in the classroom and supports the national initiative
called 2-Generation Approach by bridging the classroom and home.
Inner Explorer encourages families to join in the daily practices
with their children, extending the health and wellbeing benefits
into the community. www.InnerExplorer.org
About Project Happiness™
Project Happiness was created
to address the growing epidemic of stress by providing
science-based programs and strategies for schools and its online
community of over 3 million people. The non-profit organization
creates content including curriculum and books for elementary,
middle and high school, online courses for adults, and a widely
popular film with guests such as Richard
Gere and the Dalai Lama. Project Happiness CEO Randy Taran says that "Happiness is not just a
state; it's something you can learn." www.ProjectHappiness.org.
www.LG.com
www.LGExperienceHappiness.com
[1]
http://www.apa.org/news/press/releases/2014/02/teen-stress.aspx
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SOURCE LG Electronics USA