NEW YORK, March 19, 2018 /PRNewswire/ -- The happiest hour
is when friends can share great drinks over great conversation, and
what better location to gather than in the comfort of your own
home? With Diageo's new 'Happy Hour' skill, available for users 21
and over on Amazon Alexa-enabled devices, at-home entertaining
becomes easier and more experiential.
For the at-home bartender there's always the age-old question
of, "What drink can I mix up using the assortment of offerings from
my home bar and refrigerator?" By asking Alexa to "open Happy
Hour," three key elements provide an exciting world of drink
offerings to explore. The 'Mix-It-Up' element allows the skill for
Alexa to discover what users are in the mood for and then suggest
the perfect drink recipe for the occasion. The 'Cheers' element
celebrates the innate behavior of looking for a reason to cheers
when enjoying drinks with friends. Spoken in a witty tone, the
'Happy Hour' skill for Alexa will offer up a myriad of reasons to
cheers, even specific to the day it might be. Finally, when looking
to journey out of the house, the 'Find a Bar' feature recommends a
bar nearby to enjoy a Diageo cocktail, enabled by an integration
with Yelp, and sends all recommendations directly to the user's
Alexa app on their handheld device.
"Making drinks for friends should be fun and stress-free and
we're thrilled to introduce a skill that encourages responsible
creation and enjoyment of cocktails in the home environment. Amazon
will be the home of Diageo's interactive voice technology, and this
experiential skill is built in a manner that easily allows for
ongoing updates. We're looking forward to sharing new interactive
elements in the coming months," commented Devin Nagy, Director, Technology and Emerging
Platforms at Diageo North America.
Whether legal drinking age consumers are looking to create the
perfect Tequila Don Julio Margarita
in celebration of National Margarita Day, or trying to perfect a
Bulleit Bourbon Old Fashioned, 'Happy Hour' skill is the go-to they
can count on.
Snoop Dogg commented, "Here's an insider tip on me, when hanging
with your friends and looking to mix up a drink, use the Happy Hour
skill and ask Alexa for 'Snoop Dogg's drink of choice.' You won't
be disappointed since it will certainly give you a reason to cheers
if your sippin' like Snoop!"
Diageo reminds you to always enjoy your happy hour experiences
responsibly.
About Diageo
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (DEO) and
the London Stock Exchange (DGE) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
Follow us on Twitter for news and information about Diageo North
America: @Diageo_NA.
Celebrating life, every day, everywhere.
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SOURCE Diageo