DES MOINES, Iowa and
NEW YORK, March 19, 2018 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the nation's leading
media and marketing company serving nearly 200 million unduplicated
American consumers every month, including 85 percent of U.S.
Millennials, today announced the launch of a partnership with
eMeals, the leading digital meal planning solution for over a
decade, to bring editorially curated meal plans to millions of home
cooks. Through this partnership, Allrecipes, Better Homes
& Gardens, and EatingWell users will have access to
a trusted, end-to-end meal planning solution, from recipe
inspiration to shopping list creation and grocery fulfillment – all
in one seamless app experience.
Each week, users can log into the eMeals app to view customized
meal selections from their favorite brands, developed by Meredith
editors and staff nutritionists. Users can select the meals they
wish to add to their weekly plans, save recipe favorites, and
automatically generate a weekly shopping list of ingredients with
the click of a button.
Users can shop themselves or save time by skipping the grocery
store with integrated pickup and delivery options. Users can place
their order within the eMeals app for pickup at Walmart Grocery and
Kroger ClickList locations, or for same-day home delivery through
AmazonFresh, Instacart and soon through Shipt.
"The magic of these plans is that top-rated, editor-curated
recipes from Allrecipes, Better Homes & Gardens,
and EatingWell are now available in an easy-to-use app that
simplifies dinner planning and allows users to optionally send
their shopping list to one of our integrated grocery pickup and
delivery partners," said Forrest
Collier, CEO of eMeals. "This is a fresh way to leverage
recipes created by three of today's favorite consumer brands in a
practical tool that helps families eat healthier, more affordable
dinners."
This partnership comes alongside Allrecipes' own direct
integration with AmazonFresh and Instacart for recipe ingredient
fulfillment, expanding the ways in which Meredith is helping home
cooks discover new recipes and make it easier to get meals on the
table.
"We are committed to helping our audience of millions of home
cooks get dinner on the table faster, easier, and with more
variety," said Andy Wilson, SVP of
Revenue for Meredith Corp. "eMeals is a leader in digital menu
planning, and through this partnership, we're giving people a meal
kit alternative that greatly simplifies the meal preparation and
grocery shopping process."
Meal kits in U.S. grocery stores generated $80.6 million in sales last year, a 6.7 percent
increase from the previous year, according to Nielsen, with more
than one-third of consumers (36 percent) expressing interest in
buying meal kits. According to food data company Food Genius, up to
80% of Americans don't know what they're having for dinner by
4pm that afternoon, making the
convenience of meal planning and meal kit solutions particularly
valuable.
The meal plans will be promoted with media across Meredith
Digital properties, via dedicated emails and social posts, and with
call-outs in Allrecipes, Better Homes & Gardens
and EatingWell magazines.
Users can sign up for a free 14-day free trial at
emeals.com/allrecipes, emeals.com/bhg or emeals.com/eatingwell.
After the trial period, memberships are offered for as low as
$5 per month for a 12-month
subscription.
ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; www.meredith.com) has been
committed to service journalism for more than 115 years. Today,
Meredith uses multiple distribution platforms — including broadcast
television, print, digital, mobile and video — to provide consumers
with content they desire and to deliver the messages of its
advertising and marketing partners.
Meredith's National Media Group reaches nearly 200 million
unduplicated American consumers every month, including 85 percent
of U.S. Millennials. Meredith is a leader in creating content
across media platforms and life stages in key consumer interest
areas such as entertainment, food, lifestyle, home, parenting,
beauty, fashion, news and sports. Meredith also features robust
brand licensing activities including more than 3,000 SKUs of
branded products at 5,000 Walmart stores across the U.S. and at
walmart.com, as well as innovative business-to-business marketing
solutions provided by Meredith Xcelerated Marketing.
ABOUT eMEALS
eMeals, America's leading digital meal planning solution for
over a decade, is now redefining dinner with a more convenient and
affordable meal kit alternative. Every week, eMeals provides
easy-to-follow recipes and a one-click shopping list that
seamlessly connects to online grocery pickup at Walmart Grocery and
Kroger ClickList locations and to home delivery through Amazon
Fresh and Instacart. Subscribers have access to 15 curated
food style plans tailored to different dietary goals and eating
preferences. Life is hard; make dinner easy. Visit www.emeals.com
to sign up for a two-week free trial.
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SOURCE Meredith Corporation