- Ford Co-Pilot360 to roll out in key
global markets starting this fall to help customers drive more
safely and confidently amid rising congestion and distractions;
automatic emergency braking to be standard on new passenger cars,
SUVs and trucks up to F-150 in North America going forward
- In North America, Ford Co-Pilot360 is
the most advanced suite of standard driver-assist technologies
among full-line brands and includes automatic emergency braking
with pedestrian detection, blind spot information system with cross
traffic alert, lane keeping system, rear backup camera and auto
high beam lighting
- In addition, Ford offering even more
premium driver-assist technologies, including adaptive cruise
control with stop and go and lane centering, evasive steering
assist and post-collision braking in North America
- In 2019, Ford is introducing reverse
brake assist with AEB to help prevent drivers from hitting an
object while backing up. Ford will continue adding new technologies
to Ford Co-Pilot360 packages in the future
Ford Co-Pilot360, the most advanced suite of standard
driver-assist technologies among full-line brands, aims to help
people around the world more safely and confidently face congested
roads – today and tomorrow.
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Ford Co-Pilot360 includes standard automatic emergency braking
with pedestrian detection, blind spot information system, lane
keeping system, rear backup camera and auto high beam lighting.
Ford Co-Pilot360 will roll out across Ford’s new passenger cars,
SUVs and trucks up to F-150 in North America, starting on the new
2019 Ford Edge and Edge ST this fall.
“Though our vehicles today are safer than ever, drivers tell us
they are still stressed about getting in a potential accident,”
said Jim Farley, Ford president, Global Markets. “That’s one reason
why we’re making these must-have technologies accessible to
millions of customers each year.”
Most advanced standard driver assist package
Ford Co-Pilot360 is the most advanced suite of standard
driver-assist technologies, including automatic emergency braking
with pedestrian detection, blind spot information system, lane
keeping system, rear backup camera and auto high beam lighting – a
combination other non-luxury competitors don’t offer standard in
North America.
Standard driver-assist
technologies
Ford Co-Pilot360 Toyota
Honda Chevrolet Automatic Emergency
Braking with Pedestrian Detection
Yes
Yes No No Blind Spot Information
System with Cross Traffic Alert
Yes
No No No Lane Keeping System
Yes Yes Yes
No Auto High Beam
Yes Yes
No No Reverse Camera
Yes Yes Yes Yes
Ford Co-Pilot360 starts with standard automatic emergency
braking – called pre-collision assist with pedestrian detection –
that can help drivers avoid collisions with other vehicles or
pedestrians who might accidentally cross in front of the vehicle’s
path. If a potential collision is detected, a warning flashes and
an alert sounds, and if the driver’s response is not sufficient,
the system can automatically apply the brakes to help minimize a
frontal collision.
The technology addresses Ford research showing a growing trend
of people worrying about hitting pedestrians – and will be standard
on 91 percent of Ford vehicles in North America by 2020.
Blind spot information system, or BLIS, uses radar to identify a
vehicle entering the blind spot and alerts the driver with an
indicator light in the side-view mirror. Cross-traffic alert can
warn drivers of traffic behind when slowly backing out of a parking
spot or driveway.
Lane keeping system has three functions:
- The first can notify drivers through
steering wheel vibration that they need to correct course when the
system detects the vehicle drifting close to lane markings
- The second provides steering torque to
steer back toward the center of the lane
- Third, a driver alert system,
continuously monitors driving pattern using a forward-looking
camera and provides visual and audio warnings when the system
estimates the driver’s vigilance level to be less than that of an
attentive driver
Commercial customers can also benefit from Ford’s expansion of
driver-assist technologies. By 2020, E-Series, F-650 and F-750 and
even our F59 chassis will come with available automatic emergency
braking, lane departure warning, driver alert system and more. Ford
plans to add available technologies to F-Series Super Duty like
blind spot information system with cross traffic alert and lane
keeping alert.
A National Transportation Safety Board study shows having
technologies such as AEB can help prevent and mitigate rear-end
crashes, which can help customers lower their cost of
ownership.
“Our commercial customers trust our trucks to get the job done,”
Farley said. “And soon, we’ll be giving them another reason to
trust us even more.”
Testing, trusting tech
Ford will continue to introduce new driver-assist technologies.
Next year, it plans to debut in North America and Asia Pacific
automatic emergency braking for when drivers are in reverse.
The company also is investing $500 million the next five years
to continue developing new driver-assist and safety technologies.
Key areas of focus will be simplifying the technologies so they
work as people expect – especially as driving controls become more
automated.
Researchers test the user experience with many new technologies
at Ford’s VIRTTEX driving simulator in Dearborn and run new systems
through a battery simulations built from more than hundreds of
thousands of miles of testing across the country. For example,
engineers tested a recent suite of radar and camera technologies
for more than 660,000 miles across the globe.
This work also will help people become more comfortable with the
idea of autonomous vehicles.
“Many people question the idea of autonomous vehicles,” Farley
said. “But those who use advanced driver-assist technologies today
say they are more open to cars doing all of the driving in the
future.”
About Ford Motor Company
Ford Motor Company is a global company based in Dearborn,
Michigan. The company designs, manufactures, markets and services a
full line of Ford cars, trucks, SUVs, electrified vehicles and
Lincoln luxury vehicles, provides financial services through Ford
Motor Credit Company and is pursuing leadership positions in
electrification, autonomous vehicles and mobility solutions. Ford
employs approximately 202,000 people worldwide. For more
information regarding Ford, its products and Ford Motor Credit
Company, please visit www.corporate.ford.com.
For news releases, related materials and
high-resolution photos and video, visit www.media.ford.com.
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Ford Motor CompanyWes Sherwoodwsherwoo@ford.com313-573-3530
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