HOFFMAN ESTATES, Ill.,
March 15, 2018 /PRNewswire/
-- Sears has strengthened its appeal as a fashion destination
for the modern, sophisticated woman with the introduction of the
Jaclyn Smith Ready to Wear collection from celebrity branding
pioneer Jaclyn Smith. The collection – inspired by Smith's everyday
life with all women in mind, and perennially popular for decades at
sister retailer Kmart – is available now with top items in select
Sears nationwide and the full assortment at Sears.com/Jaclyn.
Smith was one of the first celebrities to develop a fashion
brand, launching her Kmart collaboration and clothing line more
than 33 years ago. Ever since, more than 100 million women have
purchased clothing or accessories bearing the Jaclyn Smith name.
Awareness of the Jaclyn Smith brand for women 35-60 years old is
above 80 percent, making it one of America's most recognized
brands.
"It's a privilege to work with a hands-on business partner like
Jaclyn Smith, whose savviness and ability to anticipate women's
fashion trends for so long in the constantly evolving fashion world
is remarkable," said Greg Ladley,
president of apparel and footwear at Sears Holdings. "More than
five million Shop Your Way members have purchased Jaclyn Smith
collection products in Kmart over the last 12 months alone, so we
look forward to building Jaclyn's current brands and extending her
powerful reach and brand loyalty across to the Sears
community."
The Jaclyn Smith Ready to Wear collection is known for its
elegant, on-trend design and offers women affordable and timeless
styles with print and color that feels cheerful, tasteful and
occasionally bold.
"From sleek silhouettes to bold prints, my Ready to Wear pieces
are designed for every woman looking to express her personalized
style," said Smith. "That's what makes my collaboration with Sears
the perfect fit. Like me, Sears understands who its members are and
genuinely cares about what they want – to look their best, whether
at work or enjoying a night out, with statement-making looks, great
details, quality, comfort and style for women of all sizes."
The Jaclyn Smith Ready to Wear collection is curated of classic,
sophisticated clothing, with quality fabrics, and ease of fit – all
starting at $10.00. The collection
features elegant essentials – from comfortable knit separates to
woven staples like her best-selling blouses that are must-haves for
transitioning from daytime to evening. Other highlights include a
stylish selection of celebration dresses featuring silhouettes like
curvy sheaths and classic A-lines, as well as jeans, tees,
swimsuits and more available online.
Complementary line extensions like accessories and handbags are
available online at Sears.com. The line joins the Spencer by Jaclyn
Smith layette collection, which was introduced at Sears stores last
fall. Spencer by Jaclyn Smith was created in partnership with
Smith's daughter, Spencer Margaret,
in 2017 with inspiration from Smith's granddaughter, Bea. Spencer
by Jaclyn Smith features ultra-soft 100 percent cotton and cotton
blends, affordably priced from $19.99
to $29.99.
Join Sears on social media to hear the latest about the Jaclyn
Smith collections. "Like" Sears on Facebook, and "Follow"
Sears on Twitter and Instagram.
About Sears, Roebuck and Co.
Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (NASDAQ:
SHLD), is a leading integrated retailer providing merchandise and
related services and is part of Shop Your Way, a social shopping
experience where members have the ability to earn points and
receive benefits across a wide variety of physical and digital
formats through shopyourway.com. Sears, Roebuck offers its wide
range of home merchandise, apparel and automotive products and
services through Sears-branded and affiliated full-line and
specialty retail stores. Sears, Roebuck also offers a variety of
merchandise and services through sears.com and specialty catalogs.
Sears, Roebuck offers consumers leading brands including Kenmore,
Craftsman, and DieHard -- among the most trusted and preferred
brands in the U.S. The company is the nation's largest provider of
home services, with more than 6,000 expert technicians who make
nearly 11 million service calls annually. For more information,
visit the Sears, Roebuck website at www.sears.com or the Sears
Holdings Corporation website at www.searsholdings.com.
MEDIA CONTACTS:
Brian
Hanover
Sears
PR
847-286-6080
Brian.Hanover@searshc.com
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SOURCE Sears, Roebuck and Co.