Salt Life Launches Branded Craft Beer Line
March 13 2018 - 07:00AM
Delta Apparel, Inc. (NYSE American:DLA), a leading provider of
basic and branded apparel, headwear and related accessories, today
announced that Salt Life, LLC, its wholly-owned subsidiary, has
acquired a majority interest in a new joint venture to develop and
market a line of Salt Life-branded craft beer.
The new joint venture, formed with an entity
owned by Richard Thompson, an original founder of the Salt Life
brand, and Greg Tuttle, an award-winning craft brewer, will
develop, produce and market beer for consumers living and dreaming
of the Salt Life. Product is expected to be available in the
Florida market this fall, and to expand geographically over time as
Salt Life apparel and accessories continue to gain market
penetration.
Robert W. Humphreys, Chairman and Chief
Executive Officer of Delta Apparel, Inc., commented, “We are
extremely excited about this further extension of the Salt Life
brand. Consumer recognition of Salt Life continues to grow
exponentially across the US and Caribbean markets. Our consumers
consistently tell us they want more Salt Life-branded products, and
beer is often their beverage of choice while living the Salt Life.
The growth of our apparel through all channels of distribution
combined with the popularity of Salt Life-branded restaurants gives
us a natural platform for this new product and marketing initiative
to leverage the Salt Life brand.”
Jeff Stillwell, President of Salt Life, LLC,
commented, “I’m looking forward to working with Richard and Greg to
develop this new product category for the Salt Life brand. Our
consumers embrace the Salt Life lifestyle and are hungry for new
product categories. Salt Life beer should be the perfect new
offering to celebrate the brand’s fifteenth year anniversary in
2018.”
About Salt Life
Salt Life is an authentic, aspirational and
lifestyle brand that embraces those who love the ocean and
everything associated with living the “Salt Life.” Founded in 2003
by four avid watermen from Jacksonville Beach, Florida, the Salt
Life brand has widespread appeal with ocean enthusiasts worldwide.
From fishing, diving and surfing, to beach fun and sun-soaked
relaxation, the Salt Life brand says “I live the Salt Life.”
Numerous professional athletes and sportsmen have an alliance with
the brand through cross-marketing partnerships.
(http://www.saltlife.com/athletes/). From its first merchandise
offerings in 2006, Salt Life has grown with distribution in surf
shops, specialty stores, department stores and sporting goods
retailers. Salt Life products are also available to consumers at
www.saltlife.com and at Salt Life’s various branded retail
stores.
Salt Life, LLC is an operating subsidiary of
Delta Apparel, Inc. (NYSE American: DLA). Salt Life's corporate
office is located in Columbus, Georgia, and its distribution center
was recently relocated to Fayetteville, North Carolina.
About Delta Apparel,
Inc.
Delta Apparel, Inc., along with its operating
subsidiaries, M. J. Soffe, LLC, Salt Life,
LLC and Art Gun, LLC, is an international design,
marketing, manufacturing, and sourcing company that features a
diverse portfolio of lifestyle basic and branded activewear
apparel, headwear and related accessories. The Company specializes
in selling casual and athletic products across distribution tiers,
including specialty stores, boutiques, department stores, mid-tier
and mass chains, and the U.S. military. The Company’s products are
also made available direct-to-consumer on its websites at
www.saltlife.com, www.coastapparel.com, www.soffe.com and
www.deltaapparel.com. The Company's operations are located
throughout the United States, Honduras, El Salvador,
and Mexico, and it employs approximately 7,500 people
worldwide. Additional information about the Company is available
at www.deltaapparelinc.com.
Cautionary Note Regarding
Forward-Looking Statements
This press release contains “forward-looking”
statements that involve risks and uncertainties. Any number of
factors could cause actual results to differ materially from
anticipated or forecasted results, including, but not limited to,
the factors set forth in the "Risk Factors" contained in our Annual
Reports on Form 10-K filed with the Securities and
Exchange Commission. Except as may be required by law, Delta
Apparel, Inc. expressly disclaims any obligation to update
these forward-looking statements to reflect events or circumstances
after the date of this press release or to reflect the occurrence
of unanticipated events.
Company Contact:Deborah MerrillChief Financial
Officer(864) 232-5200 x6620
Investor Relations Contact:Sally Wallick,
CFA(404) 806-1398investor.relations@deltaapparel.com
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