BB BlackBerry Limited

BlackBerry Limited (NYSE:BB) (TSX:BB) today announced it has signed a technology and brand licensing deal for “BlackBerry Secure” with Swiss consumer electronics maker, Punkt Tronics AG. The new agreement enables Punkt to bring to market a range of highly-secure products which will embed BlackBerry cybersecurity technology, be certified as BlackBerry Secure, and be shipped ready to safely and securely connect to home and enterprise networks.

“If 2017 has taught us anything it is that every device needs to be secured because any vulnerability will be found and exploited,” said Alex Thurber, SVP and GM of Mobility Solutions, BlackBerry. “With cybersecurity becoming a concern for every household and enterprise, savvy manufacturers like Punkt are recognizing the value of protecting the integrity of their innovations and the resonance our brand has with consumers who are increasingly anxious about the security of the products they choose to bring into their homes and lives.”

“At Punkt we’re focused on using technology to help us adopt good habits for less distracted lives, and we do this with carefully designed and elegantly crafted products,” said Petter Neby, CEO and Founder, Punkt. “By incorporating BlackBerry’s security technology into our premium products, we can now offer customers the highest level of security, without compromising on the simple, modern design they love.”

BlackBerry Secure is the most secure and comprehensive platform to connect people, devices, processes and systems. A BlackBerry Secure license provides product manufacturers with a deeply embedded security solution that comprises BlackBerry's proprietary software and applications. Products built with components from the BlackBerry Secure software platform will have best-in-class security that helps safeguard end-user privacy and protects enterprises from attackers looking to exploit device vulnerabilities.

For more information about how a BlackBerry Secure license can bring world class security to the products you offer, contact bbsecure@blackberry.com.

About BlackBerryBlackBerry is a cybersecurity software and services company dedicated to securing the Enterprise of Things. Based in Waterloo, Ontario, the company was founded in 1984 and operates in North America, Europe, Asia, Australia, Middle East, Latin America and Africa. The Company trades under the ticker symbols "BB" on the Toronto Stock Exchange and "BB" on the New York Stock Exchange. For more information, visit www.BlackBerry.com.

About PunktHeadquartered in Switzerland, Punkt. was established by Petter Neby in 2008 with the idea of bringing a breath of fresh air into the consumer electronics market with outstanding, timeless products designed to do their job, without intruding on their owner's time and attention. From the very beginning, renowned British industrial designer Jasper Morrison was on board as the company’s art director.  The name Punkt. is taken from the German word for ‘point’ or ‘full stop/period’, and was chosen to symbolise the way the company’s products are built around simplicity, clarity and focus. Punkt. launched its debut product, the DP 01 cordless phone, in January 2011 at Maison et Objet in Paris. Since then, the company has continued to develop stylish, carefully designed and elegantly crafted electronics products aimed at people who want to be in charge of the technology they buy, and who understand the importance of subtle beauty in everyday life. The Punkt. product range includes a simple mobile phone, a cordless landline telephone, an alarm clock, a mains extension cable and a multiport USB desktop charger.

BlackBerry and related trademarks, names and logos are the property of BlackBerry Limited and are registered and/or used in the U.S. and countries around the world. All other marks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contacts:BlackBerry(519) 597-7273mediarelations@BlackBerry.com

Investor Contact:BlackBerry Investor Relations(519) 888-7465investor_relations@BlackBerry.com