Accenture Interactive Selected by The Walt Disney Studios as Innovation Partner of Disney StudioLAB
March 06 2018 - 10:29AM
Business Wire
Two leaders collaborate on the future of
entertainment experiences through emerging technologies
Accenture (NYSE:ACN) has been appointed by The Walt Disney
Studios as a founding member and Innovation Partner of StudioLAB,
an initiative dedicated to reimagining, designing and prototyping
the entertainment experiences and production capabilities of the
future using innovative technologies.
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The Walt Disney Studios produces feature films from Disney,
including Walt Disney Animation Studios; Pixar Animation Studios;
Marvel Studios; and Lucasfilm. It also brings music and stage plays
to consumers via The Disney Music Group and Disney Theatrical
Group.
Accenture Interactive and its design and innovation unit, Fjord,
will play a lead role in helping to establish StudioLAB, as well as
define and develop cutting-edge entertainment technology. They will
also draw upon the extensive R&D expertise of Accenture Labs to
help Disney Studios apply emerging technologies in innovative ways.
Initial areas of focus include: immersive entertainment; artificial
intelligence; IoT; the future of movie production; and
next-generation cinematic platforms.
In addition to collaborating on R&D, Accenture will partner
with the Studios to support the operations of the StudioLAB as part
of a 3-year agreement. This includes co-crafting the StudioLAB’s
charter and governance, physical lab design, and business
operations. In a co-located setup, Accenture personnel will work
alongside StudioLAB personnel to incubate and prototype new
concepts expected to impact the entertainment industry, advancing
the way stories are told.
“Accenture Interactive is thrilled to collaborate with the
imaginative minds at The Walt Disney Studios on entertainment
R&D to reimagine how people experience storytelling,” said
Baiju Shah, chief strategist for Accenture Interactive and global
lead, Fjord. “Our partnership demonstrates the true purpose of
Accenture Interactive – to create truly remarkable experiences.
Accenture is uniquely positioned to bring together the full set of
diverse skills – from strategy, design and technology innovation,
across emerging technologies like immersive entertainment,
artificial intelligence, and IoT – needed to run a first-class
innovation lab and deliver the next generation of entertainment
experiences.”
“As we thought about key partners to deliver our vision for
StudioLAB, the decision to collaborate with Accenture Interactive
was clear,” said Jamie Voris, CTO of The Walt Disney Studios.
“Their ability to combine the design and innovation capabilities of
a leading digital agency with the applied R&D capabilities of
the Accenture Labs and deep industry expertise in media and
entertainment makes them an ideal partner to innovate on the future
of entertainment experiences. Technology is an essential component
of how we make characters, stories and worlds come alive at Disney,
and we’re looking forward to the possibilities of what we can
imagine and build together.”
StudioLAB teams will apply emerging technologies to create new
entertainment experiences. The StudioLAB environment will also
provide a unique space for Accenture to host tours and lead
innovation workshops with clients to help inspire them on their own
innovation journeys.
Accenture has a 25-year history working with The Walt Disney
Company, supporting some of its most innovative initiatives –
ranging from myMagic+, Disney Movies Anywhere and Marvel Unlimited
to Disney’s Enterprise Cloud Program and advanced marketing
analytics at ABC. For this initiative, Accenture Interactive will
also tap into support from Accenture’s other main businesses --
Accenture Consulting, Accenture Strategy and Accenture Technology –
to bring a complete set of transformation skills to co-innovate
with The Walt Disney Studios.
About Accenture
Accenture (NYSE: ACN) is a leading global professional services
company, providing a broad range of services and solutions in
strategy, consulting, digital, technology and operations. Combining
unmatched experience and specialized skills across more than 40
industries and all business functions – underpinned by the world’s
largest delivery network – Accenture works at the intersection of
business and technology to help clients improve their performance
and create sustainable value for their stakeholders. With
approximately 435,000 people serving clients in more than 120
countries, Accenture drives innovation to improve the way the world
works and lives. Visit us at www.accenture.com.
Accenture Interactive helps the world’s leading brands transform
their customer experiences across the entire customer journey.
Through our connected offerings in design, marketing, content and
commerce, we create new ways to win in today’s experience-led
economy. Accenture Interactive is ranked the world’s largest
digital agency in the latest Ad Age Agency Report. To learn more,
follow us @accentureACTIVE and
visit www.accentureinteractive.com.
This document makes descriptive reference to trademarks that may
be owned by others. The use of such trademarks herein is not an
assertion of ownership of such trademarks by Accenture and is not
intended to represent or imply the existence of an association
between Accenture and the lawful owners of such trademarks.
Copyright © 2018 Accenture. All rights reserved. Accenture, its
logo, High Performance Delivered and Fjord are trademarks of
Accenture.
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AccentureDavid LaBar, +1
646-456-4505david.labar@accenture.com
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