Nuance Loop Adds Facebook Messenger to Platform, Enabling Mobile Subscriber Engagement Across Channels
February 27 2018 - 3:00AM
(MOBILE WORLD CONGRESS) – At this week’s
Mobile World Congress, Nuance Communications, Inc. (NASDAQ:NUAN)
announced the integration of Facebook Messenger into Loop, the
company’s artificial intelligence (AI) and data analytics-powered
marketing platform for communications service providers. Mobile
carriers can now communicate directly with their subscribers
through Facebook Messenger, enabling the app’s 1.5 billion users
worldwide to top up their accounts, use microcredit, check their
balance, receive missed call notifications, and access promotions
and voicemail.
Nuance Loop gives communications service providers the ability
to reduce churn and increase ARPU by offering personalized,
revenue-generating services to their subscribers across mobile
advertising, messaging and financial services. Integrated directly
into the communications service provider’s network, Nuance Loop
analyzes offer conversion rates, subscriber profiles, content usage
and network activity to accurately create and place offers that are
tailored to each subscriber, maximizing the revenue potential for
the operator.
Loop’s personalized offers are delivered at the right time over
the right channel, be it voice, text, web, TV, USSD, apps, or now,
Facebook Messenger, allowing subscribers to interact with their
carrier without abandoning the channel they’re using. Subscribers
can now interact with Facebook Messenger via chatbots powered by
natural language understanding (NLU), enabling an intuitive
exchange in which carriers can answer frequently asked questions,
complete transactions and resolve issues. Loop also maintains a
history of interactions and transactions to predict their upcoming
needs. The introduction of Facebook Messenger to Loop is the first
step in introducing social media channels to the platform, with
more to come in the future.
“As mobile carriers continue to transform to full-fledged
digital service providers, building strong relationships with their
subscribers is more important than ever,” said Dan Faulkner, senior
vice president and general manager of communications service
providers at Nuance. “Loop enables carrier to automatically place
relevant offers in front of their subscribers in their moments of
need, which goes a long way in helping them create meaningful
connections and relationships with the subscriber.”
Shortlisted for a 2018 GLOMO Award, the Loop platform has
generated nearly two billion transactions per month on
communications service providers’ networks across the world. It is
currently deployed across North America, South and Central America,
APAC and EMEA, generating hundreds of millions of dollars a year in
incremental, high-margin revenue for its operators and supporting
more than 700 million subscribers daily.
For more information, visit Loop on Nuance.com. Press and
analysts interested meeting with Nuance at Mobile World Congress
and seeing a demo of the new Facebook Messenger capability should
contact Kate Hickman at kathryn.hickman@nuance.com or Vanessa
Richter at vanessa.richter@nuance.com.
About Nuance Communications, Inc.Nuance
Communications, Inc. (NASDAQ:NUAN) is a leading provider of voice
and language solutions for businesses and consumers around the
world. Its technologies, applications and services make the
user experience more compelling by transforming the way people
interact with devices and systems. Every day, millions of users and
thousands of businesses experience Nuance’s proven
applications. For more information, please
visit www.nuance.com.
Trademark reference: Nuance and the Nuance logo are registered
trademarks or trademarks of Nuance Communications, Inc. or its
affiliates in the United States and/or other countries. All other
trademarks referenced herein are the property of their respective
owners.
Contact InformationFor US PressKate
HickmanNuance Communications, Inc.Tel:
781-565-4627Email: kathryn.hickman@nuance.com
For EMEA PressVanessa RichterNuance Communications, Inc.Tel: +32
9 239 8031Email: vanessa.richter@nuance.com
Nuance Communications (NASDAQ:NUAN)
Historical Stock Chart
From Mar 2024 to Apr 2024
Nuance Communications (NASDAQ:NUAN)
Historical Stock Chart
From Apr 2023 to Apr 2024