SAN JOSE, Calif., Feb. 22, 2018 /PRNewswire/ -- From
transparent handbags to utility pants, the latest crop of spring
styles to surface are anything but ordinary. Based on an analysis
of US sales, eBay's Spring Shopping Report, released today,
showcases the must-have spring trends influenced by the runway and
street style looks. The new report uncovers this season's top 10
fashion trends and which emerging styles shoppers are adding to
their closets.
"On eBay, millions of fashion transactions happen each day,
providing us with an exclusive glimpse at the styles real people
are wearing and buzzing about right now," said Bradford Shellhammer, eBay's Head of Browse,
Engagement & Personalization. "Whether it's bold hues or modern
twists on trench coats, our Spring Shopping Report is a barometer
of what's trending across the country – and eBay is the only
marketplace with the emerging styles and coveted brands all in one
place."
eBay Spring Shopping Report1 | 2018's Most Coveted
Fashion Trends
- Sheer defeats plastic: From tulle to PVC, this season's
emerging, coolest fabrics are becoming crystal clear (literally).
Since September, shoppers purchased 137 percent more sheer dresses
and blouses than transparent coats, handbags and boots – despite
the fact that 2017 sales for transparent accessories increased by
41 percent year-over-year.
- Micro purses beat out top-handle bags: While the
top-handle bag has been spotted among the street-style crowd over
the past few months, eBay found that shoppers are urgently
down-sizing to micro purses. December
2017 sales for micro purses increased 38 percent
year-over-year, and in the months between September '17 and January
'18, shoppers purchased 2K more micro
purses than top-handle bags. Trending styles include fun florals
and statement colors. This spring, less is more!
- Functionality is preferred over exaggerated flares:
Sales of utility pants have been increasing in popularity – even
surpassing sales of flared jeans. Since September, shoppers
purchased close to 1K more pairs of
utility pants than wide leg flared jeans. During the same
time-period, sales for utility pants increased by nearly 20 percent
year-over-year.
- Bold hues outplay pastels: While pastels are expected to
be omnipresent this spring, the trend has not yet reached its
tipping point as shoppers are preferring bright, bold colors like
yellow, blue and red. Bold hues were also seen in prints from mixed
florals to check patterns. Last year, there was a seven percent
increase in year-over-year sales of yellow dresses leading to the
rise of Gen-Z yellow. Since September, red dresses outsold lavender
dresses by 197 percent.
- Plaid takes front row over black & white polka dots:
When pitting polka dots against plaids – the most classic of all
prints – the latter takes the cake as 2018's most sought-after
print. Since September, shoppers bought 3.2K more plaid than black and white polka dot
dresses and blazers.
- Kitten heels reign over chunky sneakers: New takes on
these classic styles went toe-to-toe. Last year's sales for chunky
sneakers, from the Balenciaga Triple S to the Adidas x Raf Simmons
Ozweego III, increased 30 percent year-over-year. However, since
September, kitten heels, from Kate
Spade to Tory Burch, outsold
chunky sneakers by 85 percent.
- Cat-eye sunglasses trump tiny sunglasses: While
tastemakers coast-to-coast have been sporting tiny shades, shoppers
seem to prefer the more classic cat-eye style. Last year, there
were eight cat-eye sunglasses purchased every hour on eBay. In
January 2018 alone, there were
4.5K more cat-eye sunglasses
purchased than its slimmer and somewhat edgier cousin.
- Trench coats outsell windbreakers: These two classic
coat silhouettes took on a sophisticated edge on the runways, but
shoppers are gravitating toward the more glamourous of the two as
they prepare for April showers, with sales of trench coats
outselling windbreakers by 76 percent since September. Modern
twists on the classic trench style this season include embellished
florals and unexpected colors.
- Sequins outshine fringe: Sequins and fringe – two styles
that seem to transcend the test of time – were spotted all over the
runways in September, and eBay data shows that shoppers are
favoring one over the other. Since September, shoppers purchased
more than triple the number of sequin dresses and skirts than
fringe dresses and skirts.
- Scrunchies top bucket hats: These two accessories got a
modern update for the Spring runways. While both are poised to
reach their tipping point, shoppers are favoring scrunchies, also
known as hair clouds according to the Danish fashion set,
(24K purchased since September) over
bucket hats (22K purchased since
September). Notably, sales for scrunchies increased by 12 percent
from September to October 2017.
With a pair of women's shoes purchased every six seconds and a
handbag purchased every 11 seconds, eBay's breadth of sales
uniquely reflects the latest trends and in-demand fashion brands
that shoppers are coveting the most.2 eBay is making it
easier for inspired shoppers to find fashion items from anywhere,
anytime using artificial intelligence and machine learning
technology. From Image Search to Find It On eBay, shoppers can use
pictures instead of words to find what they're looking for from
eBay's catalog of 1.1 billion items – a majority of which are new
and available to buy now.
For more, visit eBay.com/fashion and
follow @eBayFashion on social.
eBay By the Numbers2
- eBay has 1.1 billion live listings at any given time
- 81% of all merchandise sold on eBay is new
- 88% of items sold on eBay are Buy It Now – no bidding
necessary
- 70% ship for free in US, UK and DE
1 eBay's Spring Shopping Report is based on US sold
items on eBay.com from January 24,
2016 to January 24, 2018.
2 Data collected reflects frequency of product
purchases via mobile on eBay US in Q4 2017.
About eBay
eBay Inc. (NASDAQ: EBAY) is a global
commerce leader including the Marketplace, StubHub and Classifieds
platforms. Collectively, we connect millions of buyers and sellers
around the world, empowering people and creating opportunity
through Connected Commerce. Founded in 1995 in San Jose, Calif., eBay is one of the world's
largest and most vibrant marketplaces for discovering great value
and unique selection. In 2016, eBay enabled $83 billion of gross merchandise volume. For more
information about the company and its global portfolio of online
brands, visit www.ebayinc.com.
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