Construrama Reaches Approximately 2,300 Stores in Latin America
February 19 2018 - 5:30PM
Business Wire
- Construrama is the largest network
of retail building material stores in Mexico and in countries where
CEMEX is present in Latin America.
CEMEX, S.A.B. de C.V. (“CEMEX”) (NYSE: CX) announced
today that it added 279 new Construrama stores in Mexico and other
Latin American countries in 2017, reaching 2,296 stores.
Construrama is now positioned as the largest retail building
materials distribution network with the greatest coverage in the
region.
In 2001, CEMEX developed the Construrama network in order to
unify the strength of its distributors, support the development of
local hardware store owners, and expand its coverage in the
construction industry. It currently has 1,842 stores in Mexico and
454 stores in Colombia, Costa Rica, El Salvador, Nicaragua, Puerto
Rico, and the Dominican Republic.
Among other benefits, Construrama dealers receive customer
service training, sales strategies, loyalty programs, support with
marketing materials, and strategic alliances with suppliers to
offer value-added commercial advantages.
“Two of the main objectives of Construrama are customer-centric
growth and professionalism. At CEMEX, we clearly understand that
expanding our coverage and offering an excellent client experience
will continue to position Construrama as the best building
materials distribution network in Mexico,” said Sergio Menendez,
Vice President of Distributor Sales, CEMEX Mexico.
“Construrama represents the advantages of being part of a global
company such as CEMEX, while enabling us to offer the same high
quality of customer service across different geographies,” said
Andrés Jiménez, Distribution Channel Segment Regional Leader and
President of CEMEX Panama. “It is also a way to get closer to our
customers, distributors and final consumers, encouraging the growth
of small and medium entrepreneurs from different countries.”
CEMEX Mexico grants its “Seal of the House” recognition to
Construrama store owners in order to support their business growth
by providing them with tools to improve their productivity and
enable them to achieve operational, service, and image excellence
in relevant areas such as sales, deliveries, personnel and
warehouse management. During 2017, 153 Construrama stores earned
this distinction, reaching a total of 285.
To strengthen the network, CEMEX founded Construrama University,
a professional development program that offers training on business
administration, point-of-sale execution, and other tools to drive
its development.
CEMEX is a global building materials company that provides
high-quality products and reliable services to customers and
communities in more than 50 countries. CEMEX has a rich history of
improving the well-being of those it serves through innovative
building solutions, efficiency advancements, and efforts to promote
a sustainable future. For more information, please visit:
www.cemex.com
Follow us on: facebook.com/cemex, twitter.com/cemex,
instagram.com/cemex, youtube.com/cemex
This press release contains forward-looking statements and
information that are necessarily subject to risks, uncertainties,
and assumptions. CEMEX assumes no obligation to update or correct
the information contained in this press release.
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version on businesswire.com: http://www.businesswire.com/news/home/20180219005608/en/
CEMEXMedia RelationsJorge Perez, +52(81)
8888-4334mr@cemex.comorInvestor RelationsEduardo
Rendon, +52(81) 8888-4256ir@cemex.comorAnalyst
RelationsLucy Rodriguez, +1-212-317-6007ir@cemex.com
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