NEW YORK, Feb. 19, 2018 /PRNewswire/ -- MRM//McCann, a
leading global customer relationship agency, was named by Ad
Age as its 2018 Business-to-Business (B-to-B) Agency of the
Year. The 2018 Ad Age Agency A-List special edition honors
"the best work and brightest ideas in advertising and
marketing."
"Being named Ad Age's B-to-B Agency of the Year is a
remarkable achievement and a true testament to the talent,
creativity and hard work of our entire team and our clients," said
Kate MacNevin, MRM//McCann Global
President and Chief Operating Officer. "We have been focused on
helping our clients by expanding our expertise in unprecedented and
unconventional ways, and we're honored that these accomplishments
have been recognized."
In naming MRM//McCann, Ad Age cited the agency's
strategic, creative and digital capabilities, as well as its new
business record in 2017. Additionally, the publication said,
"Gartner also moved MRM//McCann from 'challenger' to 'leader' in
its 'Magic Quadrant for Global Digital Marketing Agencies' report
in 2017, citing the agency's ability to transform client businesses
around the customer and deliver measurable business impact as a
result."
This honor comes on top of a period of explosive growth for
MRM//McCann from the business, reputation and creative
perspectives. This included the agency winning their first Cannes
Lions Grand Prix as well as many other creative awards,
including 12 additional Cannes Lions, three Effie Awards, two
One Show wins, six CLIOS and one
Webby Award. The agency also added a number of major clients last
year, including becoming customer experience agency of record for
BASF's North American agricultural products, digital agency of
record for Sunovion's new Parkinson's disease treatment, agency of
record for mortgage financing provider Fannie Mae, and global
digital and multichannel marketing agency of record for GSK's
respiratory products.
About MRM//McCann
MRM//McCann is a leading customer
relationship agency that helps brands grow meaningful relationships
with people. The agency leverages the power of creativity, the
beauty of data and the magic of technology to nurture, encourage
and sustain strong relationships between brands and their customers
– in turn, creating meaningful experiences for people, while
driving business results. MRM//McCann is part of the Interpublic
Group (NYSE: IPG) and a lead agency in the McCann Worldgroup
network, with 40-plus offices across North America, Latin
America, Europe, the
Middle East and Asia Pacific.
For more information, please visit www.mrm-mccann.com.
About the Ad Age Agency A-List
The Ad Age
Agency A-List has been celebrating the best agencies in the
advertising and marketing business since the mid-1970s. Publication
editors make their selections based on elements including
creativity, financial performance, innovation and the ability to
build clients' businesses. The franchise expanded in recent years
to honor a broader range of shops and reflect changes in the
marketing and media business.
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SOURCE MRM//McCann