Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers
February 16 2018 - 11:00AM
Business Wire
Today, Hasbro, Inc. (NASDAQ:HAS), a global play and
entertainment company, and Saban Brands announced that Hasbro
has been named the global master toy licensee
for Saban’s Power Rangers. Under the terms of the
agreement and in collaboration with Saban Brands, Hasbro will
design, produce and bring to market a wide variety of toys, games
and role play items inspired by the franchise and its entertainment
properties. Hasbro will hold the worldwide rights, excluding Japan
and certain other Asian markets, effective as of April 1, 2019.
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Hasbro will design, produce and bring to
market a wide variety of toys, games and role play items inspired
by the Power Rangers franchise and its entertainment properties.
(Photo: Business Wire).
“We are honored to create a world of play experiences for such
an iconic action brand,” said Brian Goldner, Chairman and CEO of
Hasbro. “Saban’s Power Rangers are universally recognized and their
hallmark attributes of teamwork and inclusivity perfectly align
with our core values at Hasbro.”
“Hasbro leads the way in brand storytelling and creating
engaging experiences across its exceptional portfolio of
blockbuster and partner brands,” said Haim Saban, founder of
Saban Brands and creator of Power Rangers. “Quality,
innovation and a focus on designing dynamic products for fans of
all ages makes Hasbro a great partner for Power
Rangers.”
Created by Haim Saban and launched in 1993, Mighty Morphin
Power Rangers quickly became a pop culture phenomenon. Today,
Power Rangers is one of the longest running kids’ live-action
series in television history with nearly 900 episodes
produced to date. The TV series, currently in its
25th season with Power Rangers Super Ninja Steel,
and feature films, including 2017’s movie
with Lionsgate, follows the adventures of a group of ordinary
teens who morph into superheroes and save the world from
evil. Saban’s Power Rangers currently airs in 150 markets
around the world and is translated into numerous languages.
The first set of products from Hasbro will be available in
spring 2019. Both Hasbro and Saban Brands are dedicated
to continue growing this iconic brand. In recognition of this
investment, during a period of time after Hasbro becomes the master
toy licensee, the arrangement between the parties provides
Saban Brands and Hasbro with the opportunity to initiate
Hasbro’s purchase of the Power Rangers property.
About
HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past seven years. Learn
more at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
Learn more at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2018 Hasbro, Inc. All Rights Reserved.
About Saban’s Power
RangersSaban’s Power Rangers franchise is the brainchild
of Haim Saban, creator and producer of the original, Mighty Morphin
Power Rangers hit series that launched in 1993. Following its
introduction, “Power Rangers” quickly became the most-watched
television program in the United States and remains one of the
top-rated and longest running kids live-action series in television
history. The series, currently in its 25th season, follows the
adventures of a group of ordinary teens who morph into superheroes
and save the world from evil. It is seen in more than 150 markets,
translated into numerous languages and a favorite on many key
international children’s programming blocks around the world. For
more information, visit www.powerrangers.com.
About Saban BrandsFormed in
2010 as an affiliate of Saban Capital Group, Saban Brands acquires,
develops and manages a word-class portfolio
of entertainment properties. Saban Brands applies a
global 360-degree management approach to growing and monetizing its
brands through content, digital, marketing, distribution, licensing
and retail in markets worldwide. Saban Brands’ growing
entertainment portfolio of brands includes Power Rangers, Rainbow
Butterfly Unicorn Kitty, Paul Frank, Popples, Glitter Force, Cirque
du Soleil Junior – Luna Petunia and La Banda, amongst many
others. Saban Brands is headquartered in Los Angeles with a global
network of offices. For more information,
visit www.sabanbrands.com.
HAS-B
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version on businesswire.com: http://www.businesswire.com/news/home/20180216005346/en/
News Media:HasbroCrystal
Flynn, 401-727-5129Crystal.Flynn@hasbro.comorSaban BrandsLindsey
Latham, 310-203-5230llatham@sabanbrands.comorInvestor Relations:HasbroDebbie Hancock,
401-727-5318Debbie.hancock@hasbro.com
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