Mars Reel Teams with USA TODAY Sports Media Group for Multi-Platform Content Distribution Partnership
February 15 2018 - 12:00PM
Business Wire
Focusing on High School Sports Enthusiasts, USA
TODAY High School Sports will Syndicate Mars Reel Content to its
Audience of 60M
USA TODAY Sports Media Group, a subsidiary of Gannett Co, Inc.
(NYSE: GCI), and Mars Reel, a leading provider of premium
coverage of the most exciting athletes and teams in high school
basketball, have formed a content distribution partnership which
includes USA TODAY High School Sports’ online and social
platforms, reaching a combined audience of 60 million annually.
USA TODAY High School Sports began distributing Mars Reel’s
short-form content in late 2017. Currently, this includes 60
original videos per week. Under the terms of the partnership, this
commitment will increase in volume and will also extend to
additional content formats, featured across USA TODAY Sports
platforms. In addition, the partnership will co-produce new series,
including “Top 5 Dunks of the Week” and “The Unknowns,” a series
that will focus on rising stars, both set to launch in the
Spring/Summer 2018.
“Our high school sports sector has grown exponentially over the
past year and with partners like Mars Reel, we will leverage
differentiated highlights and create unique branded video content
for our voracious high school basketball fans,” said Chris Pirrone,
General Manager, USA TODAY Sports Media Group. “Founders Brandon
and Bradley Deyo’s passion for high school sports combined with
their creative vision for reaching young millennials dovetails well
with our strategy of creating differentiated content for our highly
engaged and vertical audiences."
Brandon and Bradley Deyo founded Mars Reel in 2010 as they
seized upon the opportunity to deliver content customized for the
way young millennials consume video: in short highlights on social
media platforms, including Instagram, Facebook, YouTube, Twitter
and Snapchat. Across these platforms, Mars Reel video content is
currently seen by 25M unique viewers per month.
“Our partnership with USA TODAY Sports has allowed us to
significantly expand our reach and attract a whole new base of high
school basketball enthusiasts,” said Bradley Deyo, co-founder and
COO, Mars Reel Media. “As we continue to expand our distribution
network, we are particularly excited to be working with the team at
USA TODAY Sports to produce unique, story-driven content. Our goal
is to feature more and more of this type of video, increasing both
watch time and engagement with viewers, as well as deliver value
for brands and advertisers.”
Mars Reel recently launched its first documentary series,
“Mars Reel Chronicles,” which features vlog-style episodes
from up-and-coming basketball stars as they share their excitement
for the game, practice and workout regimes, academic school and
home life demands, and goals for the future. The series is
available across all of Mars Reel’s social media platforms.
About USA TODAY Sports Media
Group
The USA TODAY Sports Media Group encompasses all sports
initiatives across USA TODAY Sports and Gannett's more than 120
well-known local media brands. It also includes the sports
photography wire service USA TODAY Sports Images; leading high
school sports destination USA TODAY High School Sports; the social
news hub For The Win, and the hundreds of sites within USA TODAY
Sports Digital Properties such as TheBigLead.com and mixed martial
arts site MMAJunkie.com, among others. USA TODAY is owned by
Gannett Co., Inc. (NYSE: GCI).
About Mars Reel Media
Mars Reel Media is building a sports network for high school and
amateur sports. The company's objective is to deliver programming
that is molded and specifically crafted for young millennials via
the channels they love. The company was founded on the thesis that
young people fundamentally consume sports differently from
adults.
With an initial focus on high school sports, Mars Reel is
already a leading provider of premium coverage of the most exciting
athletes and teams in high school basketball. Mars Reel also boasts
a roster of well-known and respected investors and advisors across
the sports, media, entertainment, and technology sectors. The
company was founded in 2010 and is headquartered in Los Angeles,
CA.
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version on businesswire.com: http://www.businesswire.com/news/home/20180215005928/en/
USA TODAY NETWORK:Stephanie TackachDirector, Corporate
Communications & PROffice: 212-715-5490Cell:
347-244-3101stackach@gannett.comorMARS REEL:Patricia Frith
MarketingPatricia FrithOffice: 818-876-0480Cell:
310-490-2368pfrmarketing@me.com
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