Red Envelope, Firecracker and Moon Cake Emojis Will be Added to Version 11 of the Unicode Standard

The Unicode Consortium has revealed a list of 157 new emojis that will be added to version 11 of the Unicode Standard in 2018, including three Chinese cultural hallmarks: a red envelope (hóng bāo), a firecracker (biān pào) and a moon cake (yuè bĭng). These three Chinese emojis were designed by Baidu’s Facemoji Keyboard team and submitted for consideration in January 2017 to the Unicode Consortium, which is responsible for the development and maintenance of the Unicode Standard. By being implemented into the Unicode Standard, these new emojis will become part of the emoji dictionary shared across almost all smartphones and computer platforms worldwide.

“We’re excited to see these beloved Chinese cultural symbols become available and recognized in the emoji dictionary,” said Mr. Jiang Feng, head of Baidu’s Facemoji Keyboard. “Millions of people around the world can now share virtual moon cakes with their family on Mid-Autumn Festival, no matter how far away from home,” he said. Version 11 of the Unicode Standard will be available to the public in 2018.

In addition to emojis, Facemoji Keyboard also includes speech recognition technology for accurate and convenient voice-to-text input. Facemoji Keyboard features a wide variety of GIFs, predictive emoji combos, custom themes and more. It currently holds a rating of 4.7 on Google Play. Download the app for free at: https://play.google.com/store/apps/details?id=com.simejikeyboard.

About Facemoji Keyboard

Facemoji Keyboard is an emoji-centric keyboard app featuring Baidu’s speech recognition technology. It includes an emoji prediction feature, a wide variety of stickers and customizable keyboards, and the ability to turn people’s faces into animated emoji GIFs. Facemoji Keyboard’s goal is to help people around the world express themselves in new ways with fun, creative emojis.

About Baidu

Baidu, Inc. is the leading Chinese language Internet search provider. Baidu aims to make a complex world simpler through technology. Baidu's ADSs trade on the NASDAQ Global Select Market under the symbol "BIDU". Currently, ten ADSs represent one Class A ordinary share.

Media ContactBaidu, Inc.Josh Fennjosh.fenn@baidu.com

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