Promotional Programs For MoviePass’
Subscribers Yields Nearly $130 Million in Box Office Sales for
Oscar Nominees
Helios and Matheson Analytics Inc. (Nasdaq: HMNY), a provider of
information technology services and solutions and a majority owner
of MoviePass™ today announced as part of its continued efforts to
drive movie theater attendance ahead of the Oscars, movie theater
subscription service MoviePass™ deployed targeted promotions among
its subscribers for a number of Oscar-nominated films. Just weeks
before the big awards ceremony, MoviePass announced it has
generated $128.7 million for select film nominees since November
2017.
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the full release here:
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MoviePass™ drives significant attendance
to Oscar nominated films (Photo: Business Wire)
In addition, last week, MoviePass contributed 5.7% to the total
nationwide box office.
Among the Oscar nominated films promoted by MoviePass are all of
the Best Picture nominees, nominees for Best Animated Film, Best
Foreign Film and other films featuring nominees for Best Actress,
Best Actor, Best Supporting Actor and Best Supporting Actress.
Box office sales generated from MoviePass contributed
significantly to the nominees, keeping attendance up past opening
week.
MoviePass’ Percentage of National Box Office sales for Best
Picture nominees:
• Call Me By Your Name: 8.79%
• Lady Bird: 6.18%
• Three Billboards: 6.89%
• Shape of Water: 7.87%
• The Post: 5.57%
In addition to best picture nominees, MoviePass contributed
11.48% for I, Tonya, and 7.57% for The Square.
"MoviePass is actively driving movie-goers to the theater at a
critical moment in the year,” said Mitch Lowe, CEO of MoviePass.
“At a time with ‘For Your Consideration’ billboards up all over
Tinseltown, we are promoting these pictures to our MoviePass
subscribers. Because of MoviePass, I believe more people are
connected with these films now and MoviePass has created more
exposure for these nominees and the Oscars,” Mr. Lowe
concluded.
The MoviePass promotions for these films and resulting ticket
sales began in November 2017 and are continuing through the awards
season to drive continued movie theater attendance.
“We are just testing the waters to establish what is possible
for MoviePass to contribute to the success of the film and movie
theater industries,” said Ted Farnsworth, Chairman and CEO of
Helios and Matheson Analytics Inc. (Nasdaq: HMNY), which acquired a
majority stake in MoviePass in 2017. “Over the last three weeks,
MoviePass contributed 4.6%, 5.6%, and respectively 5.7% last week
to total nationwide box office. As we continue to see accelerated
growth of the MoviePass subscribers and the continued shift in the
Movie Theater landscape, we are very excited to watch consumers
attach to our product and brand and use their MoviePass. I believe
we can serve as a catalyst for success in the entire movie
industry,” Mr. Farnsworth concluded.
About Helios and Matheson
Helios and Matheson Analytics Inc. (Nasdaq: HMNY) is a provider
of information technology services and solutions, offering a range
of technology platforms focusing on big data, artificial
intelligence, business intelligence, social listening, and
consumer-centric technology. HMNY owns a majority interest in
MoviePass Inc., the nation's premier movie-theater subscription
service. HMNY’s holdings include RedZone Map™, a safety and
navigation app for iOS and Android users, and a community-based
ecosystem that features a socially empowered safety map app that
enhances mobile GPS navigation using advanced proprietary
technology. HMNY is headquartered in New York, NY and listed on the
Nasdaq Capital Market under the symbol HMNY. For more information,
visit us at www.hmny.com.
About MoviePass
MoviePass Inc. is a technology company dedicated to enhancing
the exploration of cinema. As the nation's premier movie-theater
subscription service, MoviePass provides film enthusiasts the
ability to attend up to one movie per day for a low subscription
price. The service, now accepted at more than 91% of theaters
across the United States, is the nation's largest theater network.
For more information, visit www.moviepass.com.
Cautionary Statement on Forward-looking Information
Certain information in this communication contains
“forward-looking statements” about HMNY and MoviePass Inc.
(“MoviePass”) within the meaning of the Private Securities
Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (collectively,
“forward-looking statements”), that may not be based on historical
fact, but instead relate to future events. Forward-looking
statements are generally identified by words such as “projects,”
“may,” “will,” “could,” “would,” “should,” “believes,” “expects,”
“anticipates,” “estimates,” “intends,” “plans,” “potential” or
similar expressions. Such forward-looking statements include,
without limitation, statements regarding MoviePass’ business and
prospects. Statements regarding future events are based on HMNY’s
and MoviePass’ current expectations and are necessarily subject to
associated risks.
Such forward-looking statements are based on a number of
assumptions. Although management of HMNY and MoviePass believe that
the assumptions made and expectations represented by such
statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments (including, without
limitation, the ability of MoviePass to increase the attendance of
its subscribers at select films in movie theaters) may differ
materially and adversely from those expressed or implied by the
forward-looking statements contained herein and even if such actual
results and developments are realized or substantially realized,
there can be no assurance that they will have the expected
consequences or effects.
Risk factors and other material information concerning HMNY and
MoviePass are described in HMNY’s Quarterly Report on Form 10-Q for
the quarter ended September 30, 2017 filed with the SEC on November
14, 2017, in HMNY’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2016 filed with the SEC on April 14, 2017, in
HMNY’s Current Report on Form 8-K filed on November 30, 2017 and
other HMNY filings, including subsequent current and periodic
reports, information statements and registration statements filed
with the SEC. You are cautioned to review such reports and other
filings at www.sec.gov.
Given these risks, uncertainties and factors, you are cautioned
not to place undue reliance on such forward-looking statements and
information, which are qualified in their entirety by this
cautionary statement. All forward-looking statements and
information made herein are based on HMNY’s and MoviePass’ current
expectations and HMNY does not undertake an obligation to revise or
update such forward-looking statements and information to reflect
subsequent events or circumstances, except as required by law.
In particular, MoviePass’ subscription pricing models are new.
There can be no assurance that MoviePass’ recent rate of increase
in its subscribers resulting from these pricing models will be
sustained. Moreover, an increase in the number of MoviePass
subscribers provides no assurance that the MoviePass business model
will lead to profitability.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180207005696/en/
HMNY Contact:The Pollack PR Marketing GroupStephanie
Goldman/Mark Havenner, 310-556-4443sgoldman@ppmgcorp.com /
mhavenner@ppmgcorp.comorMoviePass Contact:LaunchSquad for
MoviePassGavin Skillman, 212-564-3665gavin@launchsquad.com
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