EDINBURGH, February 6, 2018 /PRNewswire/ --
Scotch, the world's favourite whisky,
will be celebrated across the globe on Thursday February 8th with a series of
red carpet, star-studded events to mark International Scotch Day,
led by Diageo.
(Photo:
https://mma.prnewswire.com/media/638368/Diageo_International_Scotch_Day.jpg
)
International Scotch Day is a celebration of everything that
gives the world's favourite dram its unique character, flavour and
personality - and invites adults everywhere to raise a glass of
Scotch in celebration on the day. International Scotch Day is
held during the week of the birthday of one of the world's most
influential Master Blenders - Alexander
Walker the son of John 'Johnnie' Walker who brought Scotch
to the world.
This year's celebrations will be bigger than ever, taking place
in over 70 countries worldwide, almost doubling the volume of last
year's inaugural celebrations and truly getting the world talking,
thinking and enjoying Scotch. Large-scale marquee events will take
place in India, Mexico, The
Philippines and South
Africa involving consumer and media engagements throughout
the day and red carpet star-studded parties by evening. Events, PR,
social media, broadcast, e-commerce, sampling, in-store and in-bar
activity are planned, and all designed to drive excitement about
Scotch.
People can participate by visiting their favourite bar and
enjoying a Scotch with friends, or posting on social media using
#lovescotch. For those Scotland-bound, Diageo's 12 distillery visitor
centres will open their doors free of charge on 8th,
10th and 11th February to explore behind the
scenes of some of the world's most iconic Scotch whisky brands such
as Johnnie Walker Blended Scotch and Glenkinchie, Talisker, Oban,
Dalwhinnie and Cardhu Single Malts. To sign up for a free standard
tour, visit http://www.diageo.com
Scotch is a drink that's been cool since forever, with a
timeless style and swagger that's unmistakable and it was in
this spirit that actor James
Marsden, supermodel Shanina Shaik and actress Suki Waterhouse were invited to lead a series of
special celebrations to celebrate 2018 International Scotch Day.
Shaik will celebrate International Scotch Day in Johannesburg, Marsden will travel to
Manila and Delhi, and
Waterhouse will be in Mexico City
to celebrate the day.
"I can't think of a better place to be than in Mexico City for International Scotch Day,"
said Waterhouse. "Scotch has always been my go-to drink and I have
such an appreciation for its history and complexities."
Marsden said, "I'll be celebrating twice, in two exciting
locations, Manila on February 6th and Delhi on
February 8th. Scotch has always been
one of my favourite drinks and I'm excited to travel to these two
incredible cities to experience International Scotch Day with my
fellow Scotch enthusiasts."
When asked to describe her favourite thing about Scotch, Shanina
Shaik said, "I love that it's a drink that's withstood time. It's
gone from a classic drink to one that mixologists can modernize
with delicious ingredients."
Ronan Beirne, Global Brand
Marketing Director at Diageo, said, "Last year's International
Scotch Day was a huge success and this year, we wanted to turn up
the volume and make it even more of a celebration with our three
global ambassadors and events in many more markets."
Beirne continued, "We chose to shoot the campaign creative at
the iconic Cambus Cooperage against a backdrop of casks
representing a tradition of craftsmanship that dates back
centuries, alongside these three stylish personalities enjoying a
Scotch together. A perfect way to show that Scotch is cool, and
made to be enjoyed whenever and wherever."
The LoveScotch campaign encourages those who choose to drink, to
do so responsibly.
#LoveScotch and #InternationalScotchDay.
About Diageo:
Diageo is a global leader in beverage alcohol with an
outstanding collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan's and Windsor whiskies, Smirnoff, Cîroc and Ketel
One vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness. Diageo is listed on both the
London Stock Exchange (DGE) and the New York Stock Exchange (DEO)
and our products are sold in more than 180 countries around the
world. For more information about Diageo, our people, our brands,
and performance, visit us at http://www.diageo.com. Visit Diageo's
global responsible drinking resource, http://www.DRINKiQ.com, for
information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
For further information, please contact Diageo:
LoveScotch Brand Communications:
Gillian Cook
Gillian.cook@diageo.com
Diageo Corporate Communications:
Michelle Lavipour
Michelle.Lavipour@diageo.com