CitiDirect BE® Ranked #1 Globally in Greenwich Associates Digital Banking Benchmarking Study
February 05 2018 - 9:00AM
Business Wire
Citi Awarded Top Ranking for Twelfth
Consecutive Year
CitiDirect BE®, Citi's institutional online banking platform has
been ranked # 1 in the 2017 Greenwich Associates Digital Banking
Benchmarking study for the twelfth consecutive year. The study
assesses "Best of Breed" features and functionality among online,
mobile and direct integration channels that differentiate treasury
and cash management providers globally.
This year, Citi was the only bank to be recognized with the
global #1 ranking with CitiDirect BE placing first in North
America, Asia and Europe among a peer group of global and regional
competitors. CitiDirect BE received the highest rating in the study
across 32 categories, including:
- Usability/Ease of Use
- Portal Features
- CitiConnect solutions including
APIs/ERP/SWIFT connectivity
- Online Help/Support
- Off-line Customer Service/Support
- Client Onboarding
- User
Administration/Entitlements/Authentication
- Availability/Functionality by
Country
- Cross-Product Integration – Cash
Management Product / Services
- Integrated Payments/Workflow
- Fraud Prevention/Monitoring
- User Customization
“On behalf of the team, I am honored that Greenwich Associates
has recognized Citi as #1 in their Digital Banking Benchmarking
Study. At Citi we are focused on innovation across the entire suite
of Treasury and Trade Solutions to simplify the entire client
journey across our network,” said Tapodyuti Bose, Global Head of
Channel and Enterprise Services, Citi’s Treasury and Trade
Solutions. “We continue to explore new technologies and approaches
based on client feedback and market trends to enhance the digital
banking experience for our clients.”
Conducted by Greenwich Associates, an independent research and
consulting firm, the annual study evaluates online and mobile
banking applications and scores them based on over 40 evaluation
factors and over 1,600 sub criteria. The study serves as a
barometer of market trends and development priorities that can
provide a forward-view of next-generation capabilities. Leading
banks and non-bank providers are evaluated in the study annually
with the bank group consisting of elite global and regional peers
in the transaction banking industry.
Chris McDonnell, Managing Director at Greenwich Associates and
global manager for the Digital Banking Benchmarking study added,
“Digital experiences are increasingly driving decisions as
companies select banking partners. As Corporate Treasury
professionals’ expectations continue to be impacted by digital
consumer experiences, Omnichannel banking capabilities and seamless
integration will become increasingly essential. Citi’s digital
experiences across online, mobile and tablet, along with various
integration capabilities, offer corporates the ability to achieve
cash management goals and optimize productivity the way they see
best.”
The Greenwich Associates study evaluated Citi's institutional
online banking solution set, including CitiDirect BE, CitiDirect
BE® Mobile, CitiDirect BE® Tablet, CitiConnect®, FX Pulse and
Liquidity Manager along with supporting services. Together, these
channels process approximately $4 trillion of payments daily,
helping organizations conduct business in 140 currencies and 160
countries.
With many focused enhancements around simplification and
clients' ease of doing business, CitiDirect BE received the highest
rating for Portal Features, User Customization, User
Administration/Entitlements, User Authentication, Fraud
Prevention/Monitoring, Communications within the Platform, and Site
Measurement. Additionally, CitiConnect®, which is fully integrated
with CitiDirect BE, was again recognized for its depth of
functionality and extensive set of product features, all focused on
enabling deep integration with Citi's clients' systems and
services. CitiConnect® is Citi's industry leading connectivity
platform. The CitiConnect® API allows Citi's treasury services
clients to directly connect with Citi to access services using
their own Treasury Workstations or Enterprise Resource Platform
(ERP) providing convenience, potential cost savings, and reduced
risk. Citi supports API based integration across 96 countries,
representing one of the largest API-supported geographies.
Citi Treasury and Trade Solutions (TTS) enables our clients'
success by providing an integrated suite of innovative and tailored
cash management and trade finance services to multinational
corporations, financial institutions and public sector
organizations across the globe. Based on the foundation of the
industry's largest proprietary network with banking licenses in
over 90 countries and globally integrated technology platforms, TTS
continues to lead the way in offering the industry's most
comprehensive range of digitally enabled treasury, trade and
liquidity management solutions.
About CitiCiti, the leading global bank, has
approximately 200 million customer accounts and does business in
more than 160 countries and jurisdictions. Citi provides consumers,
corporations, governments and institutions with a broad range of
financial products and services, including consumer banking and
credit, corporate and investment banking, securities brokerage,
transaction services, and wealth management. Additional information
may be found at www.citigroup.com | Twitter: @Citi | YouTube:
www.youtube.com/citi | Blog: http://blog.citigroup.com | Facebook:
www.facebook.com/citi | LinkedIn: www.linkedin.com/company/citi
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version on businesswire.com: http://www.businesswire.com/news/home/20180205005272/en/
Media:Citi:Nina Das, 1-212-816-9267nina.das@citi.com
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