The Workshop at Macy’s Alumni Verona Collection Launches on Macys.com in February
February 01 2018 - 1:00PM
Business Wire
The modest clothing brand, featuring
fashionable and modern dresses, pants, cardigans, tops and hijabs
will be available on macys.com on February 15
Macy’s (NYSE:M) today announced the launch of Verona Collection,
a modest clothing brand and 2017 graduate of The Workshop at
Macy’s, the retailer’s minority- and women-owned business
development program founded in 2011. Available on macys.com
beginning Feb. 15, Verona Collection will feature a curated
selection of versatile, ready-to-wear pieces including dresses,
tops, cardigans, pants and hijabs in a variety of colors and
fabrics.
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180201006155/en/
Verona Collection will be available on
macys.com starting Feb. 15. Emilia Lace Top, $54.95. (Photo:
Business Wire)
“Verona Collection is more than a clothing brand. It’s a
platform for a community of women to express their personal
identity and embrace fashion that makes them feel confident on the
inside and outside,” said Lisa Vogl, founder of Verona Collection.
“Macy’s has been an amazing partner, helping us strengthen the
foundation of our business through The Workshop at Macy’s and now
introducing our brand to their consumers through this
collaboration.”
Inspired by her personal experience looking for fashionable and
modest clothing, standout pieces include maxi dresses, versatile
cardigans and hand-dyed hijabs. Accented with asymmetric buttons,
the maxi dress is a modern take on a timeless classic and cardigans
come in sleeveless and full sleeve styles for layering-look
options. The hijabs are hand-dyed in versatile fabrics making them
perfect for any occasion.
“Through The Workshop at Macy’s, Lisa shared her vision to
create a collection that speaks to a community of women looking for
a solution to their fashion needs,” said Cassandra Jones, senior
vice president of Macy’s Fashion. “Verona Collection offers a
unique and understated elegance through everyday essentials
designed for versatility and comfort, and through our partnership,
we can better serve our customer looking for modest fashion.”
The Workshop at Macy’s is conducted annually and represents a
foundational element of Macy’s commitment to vendor diversity. May
2017 marked the seventh year of the program, as well as the
continued creation of a viable pipeline of enterprises that will
grow to become successful partners with Macy’s, Inc. and other
retailers.
“Through The Workshop at Macy’s, we want to nurture and support
minority- and women-owned businesses to build their capabilities
and become the next generation of retail partners,” said Shawn
Outler, Macy’s executive vice president - Licensed Businesses, Food
Services and Multicultural Initiatives. “We are truly encouraged by
the successes of our graduated businesses, including Verona
Collection, and look forward to hosting a new class of participants
this spring.”
Macy’s has long been recognized for its commitment to fostering
the promotion, growth and development of its vendor resources. In
2016, Macy’s purchases from minority- and women-owned businesses
totaled more than $1 billion – surpassing the billion dollar mark
for the third year in a row, including purchases from The Workshop
at Macy’s graduates.
Verona Collection ranges in price from $12.95 to $84.95 and will
be available on macys.com beginning February 15.
For more information about The Workshop at Macy’s, visit
macysinc.com/workshop.
About Macy’s
Macy's, the largest retail brand of Macy's,
Inc. delivers fashion and affordable luxury to customers at
approximately 670 locations in 45 states, the District of
Columbia, Puerto Rico and Guam, as well as to
customers in the U.S. and more than 100 international destinations
through its leading online store at macys.com. Via its stores,
e-commerce site, mobile and social
platforms, Macy's offers distinctive assortments
including the most desired family of exclusive and fashion brands
for him, her and home. Macy's is known for such epic
events as Macy's 4th of July Fireworks and the
Macy’s Thanksgiving Day Parade, as well as spectacular fashion
shows, culinary events, flower shows and celebrity
appearances. Macy's flagship stores – including Herald
Square in New York City, Union
Square in San Francisco, State
Street in Chicago, Dadeland
in Miami and South Coast Plaza in
southern California – are known internationally and are
leading destinations for visitors. Building on a more than 150-year
tradition, and with the collective support of customers and
employees, Macy's helps strengthen communities by
supporting local and national charities giving more than $54
million each year, plus 180,000 hours of volunteer service, to
help make a difference in the lives of our customers.
For Macy’s media materials, including images and contacts,
please visit our online pressroom at macys.com/pressroom.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180201006155/en/
Macy’s Media RelationsJulie Strider,
646-429-5213julie.strider@macys.comorSilvia Osante,
646-429-5241silvia.osante@macys.com
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