Miami-based United American Corp (UnitedCorp), (USOTC:UAMA)
announced today that it will enforce on patent infringement against
Facebook Inc. (NASDAQ:FB) related to Facebook's use of geo-location
based filters.
United American Corp vs Facebook complete
Statement of Claim in Federal Court of Canada Case No:
T-191-18 is available for download at:
www.unitedcorp.com/facebook
Facebook is the world's largest social media
service and is a provider of image and video-based social media
networking services with head office in Menlo Park, California,
United States. The suit, filed today in the Federal Court of
Canada, states that Facebook Inc. allegedly infringes on certain
claims of Canadian Patent No. 2,887,596 granted on June 14, 2016,
entitled "USER CONTENT SHARING SYSTEM AND METHOD WITH AUTOMATED
EXTERNAL CONTENT INTEGRATION". The patent is directed to the
implementation of a dedicated mobile content sharing application
that can acquire and share new user images or videos, but also
gives users the ability to select between distinct locally sourced
external content items based on their location to be integrated
within their own content before sharing.
The US corresponding patent for iFramed (number
15/240,515) was also allowed by the US Patent and Trademark Office
on October 3, 2017 and has been received by its Office of
Publication for issuance. Both patents benefit from a first
priority date of January 3, 2014.
The iFramed patent portfolio has been appraised
by TechInsights at US$1.04 billion.
Amongst other claims, Facebook's "Frames" and
"Geostickers" which use the geolocation of social media users in
order to provide on demand insertion of external content in the
form of a frame or overlay on pictures or videos, infringes upon
several claims held by iFramed patent. Facebook had previously been
sent a notice to cease and desist the use of the alleged infringing
technology by UnitedCorp on October 12, 2017.
"The major social media companies are rapidly
evolving into cross-platform image posting with geolocation and
demographic-based image overlays becoming more and more important,"
said Benoit Laliberte, President of UnitedCorp. "Our proprietary
technology which enables this process can only be used under proper
rights granted by our company."
UnitedCorp is seeking remedies in the form of
monetary damages for past infringement, as well as injunctive
relief prohibiting Facebook, Inc. from continuing to infringe the
patent. UnitedCorp and Investel will also continue to develop and
assert its rights from its broadly filed global patent portfolio in
key international.
Similar legal proceedings were commenced in the
Federal Court of Canada in August 2016 against Snap Inc. and the
status of the litigation is progressing rapidly on the patent
infringement lawsuit (Canadian Federal Court File No.
T-1406-16). Snap has defended the action. The companies
have each met certain deliverables and undertakings which were due
by November 30, 2017 and the litigation is currently in the
discovery stage with the next step being the examinations for
discovery which is to be completed by February 28, 2018. A case
management conference is to be held at the beginning of May 2018 to
address any motions arising for the examinations for discovery and
further steps to bring this matter to trial rapidly.
iFramed is first technology to patent an
advertising system that allows users to brand their own social
media content with user-related advertising and information, and
then pay those users for posting on social media. Operating under
the trade name "iFramed" the system provides users with advertising
choices for integration into pictures and videos based on, among
other things, their geographic locations and specific demographic
information's. In June 2017 UnitedCorp acquired all technology
rights to iFramed.
Patent No. 2,887,596 - USER CONTENT SHARING
SYSTEM AND METHOD WITH AUTOMATED EXTERNAL CONTENT INTEGRATION:
https://patents.google.com/patent/CA2887596C/en
USPTO No. 15/240,515 - USER CONTENT SHARING SYSTEM AND METHOD
WITH LOCATION-BASED EXTERNAL CONTENT INTEGRATION
http://pdfaiw.uspto.gov/.aiw?PageNum=0&docid=20160359987&IDKey=FF1D3780C834&HomeUrl=http%3A%2F%2Fappft.uspto.gov%2Fnetacgi%2Fnph-Parser%3FSect1%3DPTO1%2526Sect2%3DHITOFF%2526d%3DPG01%2526p%3D1%2526u%3D%2Fnetahtml%2FPTO%2Fsrchnum.html%2526r%3D1%2526f%3DG%2526l%3D50%2526s1%3D20160359987.PGNR.%2526OS%3DDN%2F20160359987%2526RS%3DDN%2F20160359987
For further information on iFramed, go to www.iframed.com
The iFramed application is downloadable at the Apple App Store
and Google Play Apps under application name "iFramed"
About UnitedCorp
Established in 1992, United American Corp is a
Florida-based development and management company focusing on
telecommunications technologies. The company currently holds the
rights to manage a portfolio of patents and proprietary technology
in telecommunications, social media and more recently in Blockchain
PSTN technology. For more information,
visit: www.unitedcorp.com
About iFramed Patent Family
The iFramed Patent and Patent Applications are
directed to the implementation of a dedicated mobile content
sharing application that can acquire and share new user images or
videos, but also gives users the ability to select between distinct
locally sourced external content items based on their location to
be integrated within their own content before sharing.
About iFramed with Juximage app and
platform
iFramed is a dedicated mobile content sharing application and
platform which allows its users'-originated content to be posted in
real time on their social media accounts with a digital integration
of external content selectable by its users based on their
geo-location. iFramed, the world's first and only social media
posting gateway technology and next generation social network
content sharing platform.
The JuxImage feature permits users to select
from a wide range of external close-cut realistic images or videos
obtained from a dynamic JuxImage library and insert one or more of
them into the scene just before taking a picture or video using
their smartphone camera. JuxImages available for insertion include
a wide variety of options such as celebrities, professional
athletes, landmarks, animals, objects, breaking news personalities
and more. They can also include a user's own personal close cut
image creating a new generation of "selfies".
iFramed is an Internet social media
user/advertiser relationship based global marketing system with a
user app that works with most popular social media sites. With
iFramed, users are able to post photo or video content to their
favorite social media which contains the branding options offered
to them based on their demographic profile including
geo-positioning. They are then paid for posting this branded
content by the advertiser or sponsor through iFramed. iFramed
believes this "paid to post" approach is much more effective than
any current system including banner ads or where advertisers are
charged on a "per click" basis. Sponsored content is posted in real
time and without annoying pop ups or ads that need to be viewed or
closed. The amount a user is paid for posting is based on their
specific demographic, their popularity with other users and how
advertisers have set up their iFramed campaign. This can range from
a few cents to over one hundred dollars per post.
iFramed provides advertisers with an efficient
and effective tool to promote their brand, product and message. It
also provides its users with a personal digital copyright watermark
on all pictures and videos in a form of a frame/filter style with
the sponsor logos and/or messages.
iFramed is the ecosystem that completes the
missing link between social media sites, their users and the
advertisers by allowing advertisers to more closely target their
message and for users to share in the monetization of social media.
iFramed changes the rules for promotion on social media as it is a
targeted approach which is non-offensive to users because it
empowers and rewards both users and advertisers. iFramed also
seizes on the emotion of an individual's postings and the branding
becomes an implied endorsement unlike current ads which are
detached from the users.
iFramed expects that this will lead to
exponential growth in valuable content that will be pushed through
this new ecosystem via the various social media sites. As specific
content becomes popular and viral, users and sponsor will be
rewarded accordingly.
iFramed uses a simple business model; half the
revenue received by iFramed from advertisers is immediately
credited to the users iFramed account. Users can then request
payment any time through the iFramed app and are paid in the form
of check by mail or prepaid credit card. The minimum payment is
$10.
iFramed is attractive to social media users as
it enables them to take control of advertising on their accounts.
It represents an important evolution from the current ad model
where users are becoming more oblivious and detached from the
advertising they are presented with, and towards a model where they
are both engaged and empowered. Users have long resented the fact
that social media sites are earning huge profits from their content
and receiving nothing tangible back. Recent research shows that
social media users want to share in the wealth created by their
content. The iFramed ecosystem and its app allows for that sharing
of wealth and provides advertisers with a way to easily and rapidly
promote their brand or message on the Internet and monitor the
results in real time. Users also have the option to insert a QR
scan code on the content. The codes are scanable by any other
iFramed app user and both the viewer and the poster receive bonus
credit. iFramed can track scanning providing additional data on who
has posted and who has seen the content.
For advertisers, iFramed provides the
opportunity for their messages to become viral on social media in
only few minutes. Users who post pictures or videos on their
smartphone select the social media site(s) they want to post on,
choose an advertiser's campaign, add comments and all is uploaded
to their selected social media accounts in real-time. Users can
post to one or several of their social media accounts at the same
time. Furthermore users can indicate if content is specifically
relevant to an advertiser's campaign for additional credit.
Relevance can be for example, a photo containing the advertiser's
product. Advertisers can opt to have content reviewed by iFramed
for campaign relevance or general appropriateness. This occurs with
minimal time delay.
iFramed is simple and effective for advertisers.
Advertisers can develop and change their own campaign in minutes
using a powerful back office interface including the ability to set
spending limits and campaign parameters. Advertisers are given full
flexibility including how they want to target their campaign. They
can choose parameters which include geographical location, specific
target audience and other demographics. And all campaign results
can be monitored in real time.
iFramed also has several automatized systems to
monitor where the content has been subsequently posted and the
survivability of the links. iFramed messages have a long life,
while traditional Internet ads last a few seconds and have to be
repeated, iFramed assisted social media posted messages last for
years while embedded in the content. Therefore campaigns monitor
who and how many other people are viewing and where they are
located, providing even more data to the advertiser.
Which advertisers are ultimately presented to a
specific user is based on the geo-location and the advanced
specific demographic information and sorted by suggested sponsors,
top payers per post or simply user's favorites. Therefore the
sponsor options are very specific to each iFramed user. iFramed
provides highly accurate and valuable user information to the
advertiser as the redemption process necessitates the collection of
accurate data from the user.
iFramed also has an Auto-Ad system where users
can authorized specific advertisers to post content on their social
media account and for which they receive additional rewards. When
enabled by the user, the content (a graphic or video) is
automatically pushed onto the sites at a pre-determined time and
for a pre-determined period of time and all with the user's
personalized iFramed app. This means an advertiser can launch a
message that become instantly viral on social media and also
provide further credit to the user. This creates a strong and
respectful relationship between the users and the advertisers and
further capitalizes on the power and credibility of the message
through implied endorsement and not as a detached ad or "suggested
post".
iFramed also supports affinity groups and users
can choose to support any group that is registered with iFramed
such as NGOs, charities, schools, local sports teams and community
initiatives. They can donate their iFramed credits automatically
and instantly providing these organizations with a new way of
quickly raising money. When users choose an affinity group, the
iFramed logo is replaced with a logo of the affinity group within
advertiser's campaign.
Investel continues to develop its a global
patent portfolio, which claims the benefit of an early priority
date of January 3, 2014, in key jurisdictions including, but not
limited to, the United States, China, Australia, Japan, India,
Canada and throughout Europe.
Source:
UnitedCorp
Lawry Trevor-Deutsch,
SVP Corporate Affairs
(lawry.trevor@unitedcorp.com)
IFRAMED CANADA Ltd.
Michael Eric Schmidt (mschmidt@iframed.com)
Contact:
Jenna Trevor-Deutsch, Director Public Relations
Email: jenna.trevor@unitedcorp.com
Tel: 604-398-5000 ext: 109
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