LifeVantage Products Now Available Throughout China
February 01 2018 - 08:30AM
LifeVantage Corporation (Nasdaq:LFVN) today announced
the commencement of a unique cross-border e-commerce model that
leverages social marketing in China, making LifeVantage products
available for the first time ever throughout China.
A burgeoning e-commerce market, Chinese
government enthusiasm for e-commerce and entrepreneurialism, a
ubiquitous need for full-time and secondary income in China, and a
strong demand for nutrigenomic products are among a confluence of
factors making the model a win-win for both China and
LifeVantage.
“As an organization, it is a great source of
pride to be able to formally offer our products nationwide in
China,” said LifeVantage CEO Darren Jensen. “LifeVantage has a long
and successful track record in Asia, and we are excited to be in a
position to expand that footprint. We are thrilled about the
entrepreneurial prospects this will introduce to the people of
China and that they will now be able to benefit first-hand from our
leading-edge products and begin their own biohacker’s journey.”
Effective Feb. 1, 2018, select LifeVantage
products will be available for purchase throughout China via a
secure e-commerce website hosted in China. Products will be shipped
directly from the U.S. to consumers.
Those in China wishing to enroll as social
marketers will be able to promote LifeVantage products to Chinese
consumers through the e-commerce platform. Social marketers will be
mentored and trained by LifeVantage marketing consultants –
successful distributors outside of China who are trained on the
e-commerce model and who are expert trainers on LifeVantage
products. This new social marketing model is separate from
LifeVantage’s traditional network marketing model.
Initially, Protandim® Nrf2 Synergizer™, TrueScience® skin care
products, and PhysIQ™ Protein Shake will be available in China on
the e-commerce platform. They will be the same formulations that
are sold in the U.S. and will be sold at U.S. retail prices. Other
products will be rolled out strategically over time.
“This is a major milestone for our company. We
are pleased to be able to roll these products out to the people of
China through this innovative model, which we believe has enormous
growth potential,” said Courtland Pearson, LifeVantage Senior Vice
President of Global Field Development Asia Pacific. “China is the
fastest growing consumer market in the world, and we fully
anticipate China being an important market for us moving
forward.”
In addition to China, LifeVantage products are
available to customers in the United States, United
Kingdom, Australia, Canada, Mexico, Japan, Hong
Kong, Netherlands, Thailand, and Germany.
About LifeVantage
Corporation
LifeVantage Corporation (Nasdaq:LFVN) is a
pioneer in Nutrigenomics – a new science dedicated to biohacking
the human aging code. The company is engaged in the identification,
research, development and distribution of advanced nutraceutical
dietary supplements and skin care products, including Protandim®, a
line of scientifically-validated dietary supplements; TrueScience®,
a line of Nrf2 infused skin care products; Petandim™ for Dogs, a
companion pet supplement formulated to combat oxidative stress in
dogs; Axio® Smart Energy Drink mixes; PhysIQ™, a Smart Weight
Management System; and Omega+, a 3-in-1 fish oil
supplement. LifeVantage was founded in 2003 and is
headquartered in Salt Lake City, Utah. For more information, visit
www.lifevantage.com.
Forward Looking Statements
This document contains forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995. Words and
expressions reflecting optimism, satisfaction or disappointment
with current prospects, as well as words such as "believe",
"hopes", "intends", "estimates", "expects", "projects", "plans",
"anticipates", "look forward to", "goal", "may be", and variations
thereof, identify forward-looking statements, but their absence
does not mean that a statement is not forward-looking. Examples of
forward-looking statements include, but are not limited to,
statements we make regarding our projected success in certain
markets. Such forward-looking statements are not guarantees of
performance and the Company's actual results could differ
materially from those contained in such statements. These
forward-looking statements are based on the Company's current
expectations and beliefs concerning future events affecting the
Company and involve known and unknown risks and uncertainties that
may cause the Company's actual results or outcomes to be materially
different from those anticipated and discussed herein. These risks
and uncertainties include, among others, those discussed in greater
detail in the Company's Annual Report on Form 10-K and the
Company's Quarterly Report on Form 10-Q under the caption "Risk
Factors," and in other documents filed by the Company from time to
time with the Securities and Exchange Commission. The Company
cautions investors not to place undue reliance on the
forward-looking statements contained in this document. All
forward-looking statements are based on information currently
available to the Company on the date hereof, and the Company
undertakes no obligation to revise or update these forward-looking
statements to reflect events or circumstances after the date of
this document, except as required by law.
Company Relations Contact:Chris
TaylorDirector of Communications(801)
432-9170chtaylor@lifevantage.com
Investor Relations
Contact:Scott Van Winkle Managing Director, ICR (617)
956-6736scott.vanwinkle@icrinc.com
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