Aerie Introduces Yara Shahidi, Aly Raisman, and Rachel Platten as New #AerieREAL Role Models, Joining Iskra Lawrence
January 25 2018 - 9:00AM
Business Wire
Game-Changing Women Who Empower and Inspire
to be Featured in the Aerie Spring Campaign
Today, Aerie, a lifestyle brand offering intimates, apparel,
activewear, and swimwear, expands its #AerieREAL Role Model™
family with the introduction of actress-activist, Yara
Shahidi, gold medal gymnast, Aly Raisman, and
multi-platinum and award winning singer-songwriter, Rachel
Platten. They will join Iskra Lawrence, a leading body
positivity activist and the first Aerie Role Model, in the upcoming
spring campaign.
This press release features multimedia. View
the full release here:
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#AerieREAL Role Models Rachel Platten,
Yara Shahidi, Aly Raisman & Iskra Lawrence. (Photo: Business
Wire)
Chosen for their influential voices, unique stories and
self-made success, the Role Models will also further the Aerie
mission of body positivity and women empowerment through Real Talk
speaking engagements taking place in Aerie stores. Additionally,
this March, exclusive products designed by our Role Models will be
offered with 100% of sales benefiting a charity of their
choice.
“Yara, Aly, Rachel, and Iskra truly embody AerieREAL and what it
means to be strong, confident, and happy in your own skin,” said
Jennifer Foyle, Aerie Global Brand President. “At Aerie, we believe
in authentic, real beauty and never airbrush our models. Now, more
than ever, we want to encourage women everywhere to feel empowered
to embrace their own unique qualities and beautiful REAL
selves.”
First-hand from the #AerieREAL Role Models:
- “I love supporting causes and movements
that help perpetuate this idea of people rising together.” – Yara
Shahidi
- “We’ve all been through something that,
in the end, will make you a stronger person.” – Aly Raisman
- “In being more vulnerable and having
the courage to share my truths even more, I’ve learned that more
people feel like that gives them permission to do the same.” –
Rachel Platten
- “I couldn’t be more excited for the
#AerieREAL Role Model community to grow because we need voices. We
need diversity. I want every girl to feel like she has someone to
look up to.” – Iskra Lawrence
To hear more, including their powerful stories, inspirational
messages and on-set favorites, visit www.aerie.com.
About AEO, Inc.
American Eagle Outfitters, Inc. (NYSE: AEO) is a leading global
specialty retailer offering high-quality, on-trend clothing,
accessories, intimates, and personal care products at affordable
prices under its American Eagle and Aerie brands. The company
operates more than 1,000 stores in the United States, Canada,
Mexico, China and Hong Kong, and ships to 81 countries worldwide
through its websites. Merchandise is also available at more than
200 international locations operated by licensees in 24
countries.
About Aerie
Aerie is a lifestyle brand offering intimates, apparel,
activewear and swim collections. With the #AerieREAL™ movement,
Aerie celebrates its community by advocating for body positivity
and the empowerment of all women. Aerie believes in inspiring
customers to love their real selves, inside and out. Retouching
free since 2014. Visit www.aerie.com to learn more. Let the
Real You Shine.™
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American Eagle Outfitters, Inc.Laurie Bibbo Zuckerman,
212-465-4095BibboL@ae.comorSHADOWMatthew Owens,
212-972-0277Matthew@weareshadow.com
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