USA TODAY to Commemorate 30th Ad Meter Presented by Kia
January 19 2018 - 10:00AM
Business Wire
Audience will choose from the top performing
ads to celebrate 30th running of USA TODAY’s popular annual
competition
USA TODAY, part of Gannett Co., Inc. (NYSE: GCI), has launched
the Ad Meter 30th Anniversary Bracket presented by Kia. The bracket
competition celebrates three decades of its popular Super Bowl
advertising competition and industry-leading tool used to measure
public opinion surrounding the game’s commercials.
Every year since 1989, USA TODAY’s audience has crowned their
favorite Super Bowl commercial, becoming a staple for the
advertising and creative community. This year, USA TODAY will be
taking a look back at the previous winning ads, giving fans the
opportunity to pick their all time favorite beginning today at
www.admeter30.usatoday.com. The competition will feature
bracket-style, round-by-round voting and will close on January
31st.
The 30th anniversary competition includes last year’s winning
spot, Kia’s “Hero’s Journey,” previous winning ads from PepsiCo,
and 14 ads from the all time high winner, Anheuser-Busch InBev.
“For 30 years, people have used Ad Meter to voice their opinions
on the biggest ads of the year,” said Andy Yost, chief marketing
officer, Gannett | USA TODAY NETWORK. “This year, we are excited to
bring the winners of the last 29 years together for a competition
to crown the best of all time. The competition is stiff, but we
trust that the best will rise to the top.”
“As last year’s winner of USA TODAY’s annual Ad Meter poll, we
are honored to sponsor the 30th anniversary of this
much-anticipated, annual pop culture moment,” said Saad Chehab,
vice president, marketing communications, Kia Motors America.
“Super Bowl commercials are more popular than ever and we’ll be
watching and looking forward to another year of fierce and creative
competition.”
The 32 commercials in the anniversary bracket include the 30
winners from the past 29 years of Ad Meter (two tied for the top
prize in 2011). To round out the bracket, the two highest-rated,
second place finishers are also included. The ads are:
- 1989, American Express, “Jon Lovitz and
Dana Carvey go to the Super Bowl”
- 1990, Nike, “Announcers and
Athletes”
- 1991, Diet Pepsi, “New Jingle Spreads
Around the World”
- 1992, Nike, “Michael Jordan and Bugs
Bunny”
- 1993, McDonald’s, “Jordan, Bird Shoot
Hoops”
- 1994, Pepsi, “A Chimp Experiment Goes
Awry”
- 1995, Pepsi, “Boy Gets Sucked Into
Pepsi Bottle”
- 1995, Pepsi, “Pepsi vs. Coke Truck
Drivers” (second place)
- 1996, Pepsi, “Coke Driver Nabs
Pepsi”
- 1996, Pepsi, “Frozen Tundra” (second
place)
- 1997, Pepsi, “Bears Dance to Village
People Tune”
- 1998, Pepsi, “Flying Geese”
- 1999, Budweiser, “Separated at
Birth”
- 2000, Budweiser, “Rex the Dog Recalls
Worst Day”
- 2001, Bud Light, “Cedric’s Date Goes
Awry”
- 2002, Bud Light, “Romantic Evening Goes
Awry with Satin Sheets”
- 2003, Budweiser, “Football-Playing
Clydesdales and Zebra Referees”
- 2004, Bud Light, “Owners Demonstrate
How Their Dogs Fetch Bud Light”
- 2005, Bud Light, “Pilot Jumps Out of
Plane for Six-Pack”
- 2006, Bud Light, “Secret Fridge Stocks
Bud Light”
- 2007, Budweiser, “Crabs Worship Bud Ice
Chest”
- 2008, Budweiser, “Dalmatian Trains
Clydesdale”
- 2009, Doritos, “Crystal ball Sees Free
Doritos”
- 2010, Snickers, “Betty White and Abe
Vigoda Play Football”
- 2011, Doritos, “Dog Gets Revenge” (tied
for first place)
- 2011, Bud Light, “Dog Sitter Puts Dogs
to Work” (tied for first place)
- 2012, Doritos, “Dog Bribes Cat
Owner”
- 2013, Budweiser, “Horse and Trainer
Reunited”
- 2014, Budweiser, “Puppy Love”
- 2015, Budweiser, “Lost Dog”
- 2016, Hyundai, “First Date”
- 2017, Kia, “Hero’s Journey”
Additionally, a corresponding editorial partnership with Ad Age,
the leading global source of news for marketing and media
communities, will feature content and articles that look back at
the Ad Meter era of Super Bowl advertising and celebrate its
creativity.
“The Super Bowl is our Super Bowl,” said Brian Braiker, editor,
Ad Age. “We’re pretty pumped to be joining forces editorially with
USA TODAY as we mine Ad Age’s Super Bowl Ad Archive for
behind-the-scenes stories and insights on classic ads to make the
Ad Meter bracket even more robust.“
To vote and celebrate the 30th year of Ad Meter, please visit
www.admeter30.usatoday.com.
About USA TODAY
Founded in 1982, USA TODAY reflects the pulse of the
nation, serving as host of the American conversation by delivering
high-quality, engaging content through unique visual storytelling
across all platforms. A media innovator, USA TODAY reaches nearly
80 million unique visitors each month across digital platforms,
with more than 24 million downloads of our award-winning app. USA
TODAY also remains the nation’s number one newspaper and is owned
by Gannett Co., Inc. (NYSE: GCI).
About Kia Motors America
Headquartered in Irvine, California, Kia Motors America
continues to top quality surveys and is recognized as one of the
100 Best Global Brands and 50 Best Global Green Brands by
Interbrand. Kia serves as the "Official Automotive Partner" of the
NBA and LPGA and offers a complete range of vehicles sold through a
network of nearly 800 dealers in the U.S., including cars and SUVs
proudly built in West Point, Georgia.*
For media information, including photography,
visit www.kiamedia.com. To receive custom email notifications
for press releases the moment they are published, subscribe
at www.kiamedia.com/us/en/newsalert.
* The Sorento and Optima GDI (EX, SX & Limited and certain
LX Trims only) are assembled in the United States from U.S. and
globally sourced parts.
About Ad Age
Ad Age is a daily must-read for an influential audience of
decision makers and disruptors across the marketing and media
landscape.
Created in 1930 to cover a burgeoning industry with objectivity,
accuracy, and fairness, Ad Age continues to be powered by
award-winning journalism. Today, Ad Age is a global media brand
focusing on curated creativity, data and analysis, people and
culture, and innovation and forecasting.
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version on businesswire.com: http://www.businesswire.com/news/home/20180119005436/en/
USA TODAY NETWORKStephanie TackachDirector, Corporate
Communications and Public
Relations212-715-5490stackach@gannett.com
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