Verizon Expands Video Deal With NBA -- WSJ
January 18 2018 - 03:02AM
Dow Jones News
Streaming rights for games broaden; two will also work on
original programming
By Joe Flint
This article is being republished as part of our daily
reproduction of WSJ.com articles that also appeared in the U.S.
print edition of The Wall Street Journal (January 18, 2018).
Verizon Communications Inc. has struck a wide-ranging agreement
with the National Basketball Association that extends the
telecommunications giant's relationship with the league beyond
streaming games and into content creation as well as virtual and
augmented-reality fan experiences.
As part of the deal, Verizon will now be able to offer the NBA's
"League Pass" subscription package of more than 1,100 regular
season games on all its platforms through its Yahoo Sports.
Verizon's price tag for the package is $99 a season, 50% less than
what it costs to buy it through a traditional pay-TV distributor.
Verizon also receives some ad inventory to sell.
Currently Verizon distributes "League Pass" only on its go90
platform. As part of the deal, Verizon will gain mobile carrier
exclusivity, meaning that no other carrier will be able to offer
League Pass subscriptions. Non-Verizon users who have League Pass
subscriptions will be able to access through Yahoo Sports.
The deal includes tablet and computer rights as well as mobile
rights to games.
Terms of the new agreement were not disclosed but a person
familiar with the situation said it is in the $400 million range,
which is similar to the previous deal between the two. Verizon and
Yahoo are also investing $25 million in a technology fund to
develop new fan experiences for watching games.
Besides streaming games, Verizon and the NBA will develop
original programming to complement coverage. The first such effort,
"NBA Daily Run," is expected to debut later this season.
Verizon and the league will look to take advantage of the
carrier's advanced 5G wireless technology to deliver new
high-bandwidth services such as enhanced augmented and virtual
reality. For example, the NBA will use Verizon's artificial
intelligence technology to create an assistant general manager to
help fantasy-team owners select and manage their rosters.
"We are granting them greater rights to do more and we're
working with them to create a greater variety of content said Bill
Koenig, the NBA's president of global content and media
distribution. "This is a very important deal for us from a content,
innovation and financial perspective," he added.
For Verizon, the new NBA partnership is part of its broader push
into acquiring digital rights to sports content to broaden the
reach of its Yahoo portal. In December, Verizon reached a deal
valued at more than $2 billion with the National Football League to
show games on its mobile network, go90 and Yahoo.
"It's our mission to be the first screen that customers go to
for sports. We believe that sports is the aggregator for
audiences," said Brian Angiolet, Verizon's senior vice president
and global chief media and content officer.
The NBA's League Pass is also available through the league
itself. NBA rights holders ESPN and TNT also stream their coverage
to customers who have pay-TV subscriptions, as do regional sports
networks.
While other sports including the NFL have seen ratings sag,
national viewership for the NBA is up 21% this season following
last year's finals, which were the most-watched since 1998.
Write to Joe Flint at joe.flint@wsj.com
(END) Dow Jones Newswires
January 18, 2018 02:47 ET (07:47 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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