MINNEAPOLIS, Jan. 16, 2018 /PRNewswire/ -- This year,
General Mills is partnering with Rube Goldberg, Inc. to celebrate
the 30th Anniversary of the RUBE GOLDBERG MACHINE®
CONTEST®. To honor 30 years of invention and creativity, General
Mills is bringing science to life in the most unexpected and
imaginative places and ways.
Beginning this month, General Mills
Cereal will introduce specially-marked boxes of iconic
General Mills cereals, including Cheerios, Cinnamon Toast Crunch,
Cocoa Puffs, Cookie Crisp, Lucky Charms and Reese's Puffs as part
of its larger partnership with Rube Goldberg, Inc. Each box
includes easy-to-follow instructions to transform the packaging
into one of six Rube Goldberg-inspired simple machines, bringing
fun and S.T.E.M. (Science, Technology, Engineering, and Math)
education right to families' homes.
"The desire for creativity and family fun at the breakfast table
is intrinsic to General Mills
Cereals," said Hope Zeckmeister,
Sr. Marketing Communications Planner. "It is so important to
make S.T.E.M. approachable to get kids engaged and excited about it
early and often. Through this partnership with Rube Goldberg, Inc.
we are able to introduce S.T.E.M. elements to curious inventors by
infusing physics principles into our boxes, creating the
opportunity for interactive learning."
In addition to creating the simple machines from cereal boxes,
inventive families can put their machines to good use by submitting
their creations for a chance to win one of twenty $20,000 college scholarships. Because there's
nothing better than the gift of learning, the scholarship can be
used for the winner's own college education or given to a person of
their choosing. For official rules, visit
www.RubeCerealMachines.com.
"Similar to our annual Rube Goldberg Machine Contest this
promotion is part of a larger partnership with General Mills that
is designed to inspire creativity, teamwork and invention at the
breakfast table.," said Jennifer
George, the Legacy Director of Rube Goldberg, Inc -- and
Rube Goldberg's granddaughter. "We are thrilled to partner
with General Mills to get families thinking about S.T.E.M. in their
own way -- and to give builders the chance to win a college
scholarship. What's better than the gift of education!"
How to Enter:
- Post a photo/video of your inventor's General Mills Cereal machine on Instagram or the General
Mills Cereal Facebook page using #BreakfastBlueprint and
#BigGSweepstakes
- Complete your entry at www.RubeCerealMachines.com
- The contest runs from 01/01/2018 to
08/01/2018.
- NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. Open
only to legal residents of the 50 United States & DC, 18 years
of age and older. Ends at 11:59 p.m.
CT on August 1, 2018. Click
for Official Rules, which govern, including odds, free method of
entry and prizes descriptions. This promotion is in no way
sponsored, endorsed or administered by, or associated with Facebook
or Instagram. Entrants understand that they are providing
information to Sponsor and not to Facebook or Instagram.
For three decades, Rube Goldberg, Inc. has celebrated laughter
and invention through their annual contest where participants
compete to build a machine in the iconic "Rube Goldberg" style.
Each year, it designates an official task for participants to
complete. This year the organization partnered with General
Mills Cereal for the contest year's
official task to "Pour a Bowl of Cereal." Participants, from
elementary school through college, will compete to build a machine
that pours a bowl of their favorite cereal. Each team is judged on
their teamwork, creative spark and spirit of Rube Goldberg. For
more information about the 2018 Rube Goldberg Machine contest,
visit www.RubeGoldberg.com.
For more information about General Mills Big G Cereals, visit
www.RubeCerealMachines.com or find us on Facebook at
@GeneralMillsCereal or Instagram at @GeneralMillsCereal.
Learn more about General Mills' partnership with Rube Goldberg
at:
https://blog.generalmills.com/2018/01/creating-rube-goldberg-inspired-machines-from-cereal-boxes/.
About General Mills
Headquartered in Minneapolis, General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait,
Nature Valley, Fiber One, Haagen-Dazs,
Betty Crocker,
Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more. General
Mills is also very active in the communities it serves. Since 1996,
as a result of General Mills Box Tops for Education™ program,
America's schools have earned over $800
million to buy the things they needed: books, computers,
playground equipment and more.
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SOURCE General Mills