MoviePass™, the nation's premier movie-theater subscription service
and a majority-owned subsidiary of Helios and Matheson Analytics
Inc. (NASDAQ:HMNY), today announced the hire of Natasha
Mulla as Chief Marketing Officer (CMO). Mulla, a savvy
media industry veteran, joins MoviePass from her previous position
as Senior Vice President of Marketing at Mashable.
Mulla’s addition to MoviePass’ growing executive
team comes as MoviePass continues to experience a significant and
rapid rise of subscribers in the wake of the massively popular
$9.95 per month subscription plan rolled out in August
2017.
As CMO, Mulla will oversee MoviePass’ brand
identity across all platforms. She will develop long-term
marketing strategies in order to grow MoviePass’ subscriber base in
key markets, and will work closely with the product team to
continue to improve and enhance the overall customer
experience.
“MoviePass has already proven to be one of the
fastest growing subscription services, generating over 1.5 million
new subscribers in under five months,” Mulla said. “The company has
seen great success throughout media and entertainment. I look
forward to helping the team strategize and execute on programs to
expand our already incredible customer base and continue to build a
trusted and sustainable brand.”
In her previous role at Mashable, Mulla oversaw
the development of that company’s brand and image. She assisted
with public relations and global events, including organizing
initiatives for the Mashable House at SXSW and the Social Good
Summit in New York. Prior to Mashable, Mulla was Director of Events
for Haymarket Media, an international publishing company, producing
both online and in-person award shows and conferences across
multiple brands and industries. She now brings her valuable
experience to MoviePass, where her knowledge of the current media
landscape will serve to maintain and increase awareness for
MoviePass as it continues to grow.
“We’re thrilled to have Natasha join the team as
we continue to grow,” said CEO Mitch Lowe. “The type of rapid
subscriber increase we’ve experienced can make it challenging to
remain focused on delivering a great customer experience, and we
believe that Natasha will be invaluable in helping us stay on
track, while strategically orienting around the MoviePass
brand. Her experience, dedication, and passion for the
service are going to be hugely important as we move forward in our
mission to fundamentally improve the movie-going experience.”
About MoviePassMoviePass, Inc.
is a technology company dedicated to enhancing the exploration of
cinema. As the nation's premier movie-theater subscription service,
MoviePass provides film enthusiasts the ability to attend unlimited
movies. The service, now accepted at more than 91% of theaters
across the United States, is the nation's largest theater network.
For more information, visit www.moviepass.com.
About Helios and MathesonHelios
and Matheson Analytics Inc. (Nasdaq:HMNY) is a provider of
information technology services and solutions, offering a range of
technology platforms focusing on big data, artificial intelligence,
business intelligence, social listening, and consumer-centric
technology. HMNY owns a majority interest in MoviePass Inc., the
nation's premier movie-theater subscription service. HMNY’s
holdings include RedZone Map™, a safety and navigation app for iOS
and Android users, and a community-based ecosystem that features a
socially empowered safety map app that enhances mobile GPS
navigation using advanced proprietary technology. HMNY is
headquartered in New York, NY and listed on the Nasdaq Capital
Market under the symbol HMNY. For more information, visit us at
www.hmny.com.
Cautionary Statement on Forward-looking
Information Certain information in this communication
contains “forward-looking statements” about HMNY and MoviePass Inc.
(“MoviePass”) within the meaning of the Private Securities
Litigation Reform Act of 1995 or under Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended (collectively,
“forward-looking statements”), that may not be based on historical
fact, but instead relate to future events. Forward-looking
statements are generally identified by words such as “projects,”
“may,” “will,” “could,” “would,” “should,” “believes,” “expects,”
“anticipates,” “estimates,” “intends,” “plans,” “potential” or
similar expressions. Such forward-looking statements include,
without limitation, statements regarding MoviePass’ business and
prospects. Statements regarding future events are based on HMNY’s
and MoviePass’ current expectations and are necessarily subject to
associated risks.
Such forward-looking statements are based on a
number of assumptions. Although management of HMNY and MoviePass
believe that the assumptions made and expectations represented by
such statements are reasonable, there can be no assurance that a
forward-looking statement contained herein will prove to be
accurate. Actual results and developments (including, without
limitation, the impact of the new executive described herein on
MoviePass and its business and results of operations, as well as
the potential for any future increases in MoviePass’ subscriber
base) may differ materially and adversely from those expressed or
implied by the forward-looking statements contained herein and even
if such actual results and developments are realized or
substantially realized, there can be no assurance that they will
have the expected consequences or effects.
Risk factors and other material information
concerning HMNY and MoviePass are described in HMNY’s Quarterly
Report on Form 10-Q for the quarter ended September 30, 2017 filed
with the SEC on November 14, 2017, in HMNY’s Annual Report on Form
10-K for the fiscal year ended December 31, 2016 filed with the SEC
on April 14, 2017, in HMNY’s Current Report on Form 8-K filed on
November 30, 2017 and other HMNY filings, including subsequent
current and periodic reports, information statements and
registration statements filed with the SEC. You are cautioned to
review such reports and other filings at www.sec.gov.
Given these risks, uncertainties and factors,
you are cautioned not to place undue reliance on such
forward-looking statements and information, which are qualified in
their entirety by this cautionary statement. All forward-looking
statements and information made herein are based on HMNY’s and
MoviePass’ current expectations and HMNY does not undertake an
obligation to revise or update such forward-looking statements and
information to reflect subsequent events or circumstances, except
as required by law.
In particular, MoviePass’ subscription pricing
models are new. There can be no assurance that MoviePass’ recent
rate of increase in its subscribers resulting from these pricing
models will be sustained. Moreover, an increase in the number of
MoviePass subscribers provides no assurance that the MoviePass
business model will lead to profitability.
HMNY Contact: Stephanie Goldman/Mark HavennerThe Pollack PR
Marketing Group(310)
556-4443sgoldman@ppmgcorp.com/mhavenner@ppmgcorp.com
MoviePass Contact: Gavin SkillmanLaunchSquad for MoviePass(212)
564-3665gavin@launchsquad.com
A photo accompanying this announcement is available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/69c73253-d520-4370-961f-f9058c0353c4
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