MINNEAPOLIS, Jan. 16, 2018 /PRNewswire/ -- General Mills
(NYSE: GIS) today launched the General Mills Feeding Better Futures
Scholars Program, which asks youth to share their ideas to help
solve the challenge of feeding a growing world population. Feeding
Better Futures will serve as a catalyst in addressing hunger relief
and sustainable agriculture issues by championing the bright ideas
of today's youth. Young innovators are invited to pitch their
in-action solutions for the opportunity to present at the Aspen
Ideas Festival, be partnered with industry mentors, and earn up to
$50,000 to further their program and
education.
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Today, 842 million — nearly 12 percent of the world's population
— struggle with hunger, including 13 million kids and teenagers in
America. By 2050, it is projected there will be 9.2 billion people
on the planet and recent estimates suggest food production will
need to increase by 70 percent to feed everyone. With this clear
need to find solutions now to feed more people today and for
generations to come, General Mills has launched Feeding Better
Futures — as recognition that many small steps equate to big
change.
"At General Mills, we're inspired by the ingenuity of today's
youth and know that, while they have immeasurable ability to
positively impact the world, they don't always have the resources
to support their potential," said Jeff
Harmening, chairman of the board and CEO, General Mills.
"We're thrilled to launch Feeding Better Futures to empower young
innovators and encourage new perspectives on an ongoing global
issue where action is imperative."
To get involved, young people, ages 13 to 21, are asked to share
a short video that explains a solution or program they have
initiated that addresses issues in hunger relief and/or sustainable
agriculture. A panel of experts will review the video submissions
and select five finalists. From these five finalists, General Mills
will engage the public's help in selecting a grand prize
winner.
To launch the program, General Mills has teamed up with
DoSomething.org, the largest nonprofit organization for young
people committed to social change, to rally youth across
North America to address these
issues. Both General Mills and DoSomething believe in the power of
today's young people and, through this partnership, will provide
resources for teens and young adults to make a difference in their
own communities.
Through the General Mills
Foundation, General Mills has been active in hunger relief
and sustainable agriculture for years, serving as a leader in
promoting environmentally and socially responsible practices across
its supply chain, as well as providing resources to food insecure
communities. Some of these initiatives include:
- Partnering with USDA's Natural Resources Conservation Service
to restore and protect pollinator habitat across hundreds of
thousands of acres of farmland in North
America.
- Committing to sustainably source all 10 of the company's
priority ingredients by 2020. Today, the company is already 69
percent of the way there.
- Serving as a founding partner of Feeding America, the Global
Foodbanking Network and Partners in Food Solutions, and enabling
more than 201 million meals through food donations globally since
2010.
- Acting as a founding sponsor and advisor to numerous food
banking efforts and non-profit organizations.
For official rules or to enter in-action solutions for General
Mills Feeding Better Futures, visit
www.feedingbetterfutures.com.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios , Annie's, Yoplait,
Nature Valley, Fiber One, Haagen-Dazs,
Betty Crocker,
Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more.
Headquartered in Minneapolis,
Minnesota, USA, General Mills generated fiscal 2017
consolidated net sales of U.S. $15.6
billion, as well as another U.S. $1.0
billion from its proportionate share of joint-venture net
sales.
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SOURCE General Mills