CHICAGO, Jan. 10, 2018 /PRNewswire/ -- Cat's
Pride® today announces its national "Litter for Good"
program as part of its long-term commitment to help save America's
shelter cats through partnerships with and donations to animal
welfare organizations across the country. The Litter for Good™
program encourages consumers to nominate their favorite animal
shelters to receive free litter at www.catspride.com/litterforgood
and to purchase a green jug of Cat's Pride® Fresh &
Light® litter. For every green jug sold, Cat's Pride will
donate a pound of litter to shelters nationwide to help animals in
need, with the goal of five million pounds of litter donated this
year and twenty million pounds by the year 2020. Cat's Pride is
also continuing to partner with actress, producer and animal rights
activist Katherine Heigl to help
promote the program through "Litter for Good" videos, TV
commercials and social media advocacy to encourage all shelters
around the country to participate.
Consumers can nominate local animal shelters to receive free
litter. The more nominations shelters receive, the more litter they
are eligible to claim. When a green jug of Cat's Pride® Fresh &
Light® litter is purchased, a pound of litter will be added
to the total amount donated. Two pounds will be donated for every
box and pail of Fresh & Light litter purchased. Consumers can
visit catspride.com and sign up for the free Cat's Pride Club,
click on the "Litter for Good" button and nominate a local shelter
to receive litter.
"Through our work with animal shelters, we know how much they
appreciate donations of litter and I'm thrilled to play a part in
helping Cat's Pride support this initiative," said Katherine Heigl. "Litter donations will make a
huge difference by freeing up dollars that shelters can use toward
saving more companion animals."
The program addresses a critical need in the shelter community,
where 3.2 million cats enter shelters every year and over half are
euthanized. Cat's Pride is committed to Changing Litter for Good®,
by developing innovative, high performance products, minimizing the
environmental impact of its business, and supporting the work of
animal welfare organizations nationwide.
"We have been donating litter to shelters for decades, but now
we're excited to extend that to even more shelters across America,"
said Dan Jaffee, President and CEO
of Oil-Dri, maker of Cat's Pride. "It's never been easier to help.
Shelters tell us they desperately need donations of litter and this
is a great, simple way for consumers to make a difference. You buy
a jug and we donate a pound."
Helping animals is second nature to Jaffee, a third-generation
President and CEO of the family-run company, Oil-Dri. He is
passionate about cats and litter and as a 20-year board member of
The Anti-Cruelty Society®, Jaffee takes a personal interest in
helping animals and improving Cat's Pride products, to improve the
lives of cats.
Cat's Pride® Fresh & Light® is a revolutionary cat litter
that delivers the ultimate performance, including superior odor
control, strong clumping and low dust and tracking. Plus it's up to
50 percent lighter than traditional heavyweight scoopable litters.
Fresh & Light is carried in most major grocery stores, Walmart
and online at Amazon.com and Chewy.com. LOOK FOR THE GREEN
JUG™!
About Katherine
Heigl
Katherine Marie
Heigl is an Emmy Award winner and two time Golden Globe
nominated actress and producer, best known for her starring roles
in the feature films "The Ugly Truth", "27
Dresses" and "Knocked Up", as well as her portrayal of Dr.
Isobel 'Izzie' Stevens in the television medical drama "Grey's
Anatomy". Heigl was most recently seen starring in the Warner Bros.
film "Unforgettable" (2017) as well as Open Road Films' animated
feature film "The Nut Job 2: Nutty by Nature" (2017). In
2008, Katherine co-founded along with Nancy
Heigl, her mother and producing partner, the Jason Debus
Heigl Foundation, an organization dedicated to ending animal
cruelty and abuse and promoting animal welfare. Heigl is married to
singer-songwriter Josh Kelley and
the couple has two daughters Nancy Leigh
Mi-Eun, Adalaide Marie Hope
and son Joshua. Heigl lives in Utah, where she resides with her family, nine
dogs and four cats. For more information please visit:
http://www.kheigl.com/biography/.
About Oil-Dri
Oil-Dri Corporation of America (NYSE:
ODC), a leading supplier of specialty sorbent products for the
animal health, fluids purification, agricultural ingredient, sports
field, industrial and automotive markets and has more than 75 years
of sorbent mineral expertise. Oil-Dri is a leading manufacturer of
cat litter. "Cat's Pride", "Fresh & Light", "Fresh & Light
Ultimate Care" and "Changing Litter for Good" are registered
trademarks of Oil-Dri Corporation of America. "Litter for Good" and
"LOOK FOR THE GREEN JUG" are trademarks of Oil-Dri Corporation of
America. From research and development at our Innovation Center
outside of Chicago to our
manufacturing plants in Georgia,
Mississippi, Illinois and California, our Cat's Pride products are
proudly made in the USA. For more information, visit
www.oildri.com or www.catspride.com.
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SOURCE Cat’s Pride