Overstock.com Garners Global Attention from VR/AR Association for its Augmented Reality Shopping App
January 09 2018 - 9:00AM
Months after Overstock.com, Inc. (NASDAQ:OSTK) announced the
launch of its augmented reality (AR) feature within its iOS
shopping app, the organization’s senior vice president of software
engineering, Amit Goyal, was named as the chair to VR/AR
Association (VRARA)’s global retail and e-commerce committee. Along
with Goyal’s responsibility as chair, he will serve as president of
the newly formed Utah chapter, growing VRARA to 51 global chapters,
19 of which are located in the U.S.
“We’re thrilled to have Amit Goyal join VRARA and chair our
retail and eCommerce committee,” said Kris Kolo, Global Executive
Director of the VR/AR Association. “His retail industry expertise
and insight from building Overstock’s shopping app and AR function
marks a crucial addition to VRARA’s growth.”
The award-winning iOS shopping app allows shoppers to view how
products, like furniture, rugs, décor and other home goods, fit in
their home using a smart phone or tablet with iOS11. With
true-to-life-size 3D models in the highest resolution, shoppers
have an accurate representation of the product directly in their
home or office.
“Augmented reality is changing the way people shop,” said Goyal.
“At Overstock, we focus on price, assortment and convenience, and
our augmented reality feature brings an innovative convenience to
shoppers. It’s important for our customers to see how these
products will fit with their décor or simply if it will fit in
their living rooms. So, we have invested significant resources to
insure we are at the leading edge of AR and we’re proud to bring
what we’ve learned and achieved to VRARA.”
Comprised of almost 4,000 companies, VRARA is an international
organization designed to foster collaboration between innovative
companies and people in the virtual reality and augmented reality
ecosystem that accelerates growth, fosters research and education,
helps develop industry standards, connects member organizations and
promotes the services of member companies.
The new AR app feature is currently available on the iOS version
of the retailer’s shopping app, and utilizes Apple’s ARKit, which
was included in the iOS 11 operating system update. Android app AR
functionality featuring Google’s new ARCore technology will follow
when that operating system is released.
Overstock’s highly-rated shopping app has been awarded five
consecutive Mobile App Awards from the Mobile Web Association. The
app is available for download from both the App Store and Google
Play.
The VR/AR Association is hosting the biggest VR AR online event
from January 16 to 29, 2018 with more than 65 speakers, 3000 RSVPs
and 10 symposiums focused on education, enterprise, storytelling,
retail, AEC, marketing, advertising, webVR and arcades/LBE/Haptics.
You can hear from Goyal on January 18 on VR and AR in retail. For
more information on the conference, visit
www.thevrara.com/events
About Overstock.com
Overstock.com, Inc. Common Shares (NASDAQ:OSTK) / Series A
Preferred (Medici Ventures’ tZERO platform: OSTKP) / Series B
Preferred (OTCQX:OSTBP) is an online retailer based in Salt Lake
City, Utah that sells a broad range of products at low prices,
including furniture, décor, rugs, bedding, and home improvement. In
addition to home goods, Overstock.com offers a variety of products
including jewelry, electronics, apparel, and more, as well as a
marketplace providing customers access to hundreds of thousands of
products from third-party sellers. Additional stores include Pet
Adoptions and Worldstock.com dedicated to selling artisan-crafted
products from around the world. Forbes ranked Overstock in its list
of the Top 100 Most Trustworthy Companies in 2014. Overstock
regularly posts information about the company and other related
matters under Investor Relations on its website,
http://www.overstock.com.
O, Overstock.com, O.com, Club O, Main Street
Revolution, and Worldstock are registered trademarks of
Overstock.com, Inc. O.biz and Space Shift are also
trademarks of Overstock.com, Inc. Other service marks, trademarks
and trade names which may be referred to herein are the
property of their respective owners.
This press release contains certain forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933 and
Section 21E of the Securities Exchange Act of 1934. Such
forward-looking statements include all statements other than
statements of historical fact. Additional information regarding
factors that could materially affect results and the accuracy of
the forward-looking statements contained herein may be found in the
Company's Form 10-Q for the quarter ended September 30, 2017, which
was filed with the SEC on November 8, 2017, and any subsequent
filings with the SEC.
Media Contact:pr@overstock.com
Kris Kolo, VRAR Association (VRARA)kris@thevrara.com
Investor Contact:ir@overstock.com
SOURCE: Overstock.com, Inc.
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