FORM 4
[ ] Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).         
UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP OF SECURITIES
                                                                                  
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Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934 or Section 30(h) of the Investment Company Act of 1940
                      

1. Name and Address of Reporting Person *

Hasker Stephen 		2. Issuer Name and Ticker or Trading Symbol

Nielsen Holdings plc [ NLSN ] 		5. Relationship of Reporting Person(s) to Issuer (Check all applicable)

_____ Director                      _____ 10% Owner
__ X __ Officer (give title below)      _____ Other (specify below)
Chief Operating Officer
(Last)          (First)          (Middle)

C/O NIELSEN HOLDINGS PLC, 85 BROAD STREET 		3. Date of Earliest Transaction (MM/DD/YYYY)

12/22/2017
(Street)

NEW YORK, NY 10004
(City)        (State)        (Zip)
4. If Amendment, Date Original Filed (MM/DD/YYYY)

 
6. Individual or Joint/Group Filing (Check Applicable Line)

_ X _ Form filed by One Reporting Person
___ Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1.Title of Security
(Instr. 3) 		2. Trans. Date 2A. Deemed Execution Date, if any 3. Trans. Code
(Instr. 8) 		4. Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		5. Amount of Securities Beneficially Owned Following Reported Transaction(s)
(Instr. 3 and 4) 		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock   12/22/2017     M (1)    23437   A $16.00   136136.02   D    
Common Stock   12/22/2017     F    17606   D $36.63   118530.02   D    
Common Stock   12/22/2017     M (1)    3906   A $32.00   122436.02   D    
Common Stock   12/22/2017     F    3689   D $36.61   118747.02   D    
Common Stock   12/22/2017     M (1)    15625   A $32.00   134372.02   D    
Common Stock   12/22/2017     F    14756   D $36.61   119616.02   D    
Common Stock   12/22/2017     M (1)    44000   A $36.56   163616.02   D    
Common Stock   12/22/2017     F    43979   D $36.60   119637.02   D    
Common Stock   12/22/2017     M (1)    18750   A $30.19   138387.02   D    
Common Stock   12/22/2017     F    17303   D $36.585   121084.02   D    
Common Stock   12/22/2017     M (1)    40000   A $27.98   161084.02   D    
Common Stock   12/22/2017     F    35837   D $36.605   125247.02   D    

Table II - Derivative Securities Beneficially Owned ( e.g. , puts, calls, warrants, options, convertible securities)
1. Title of Derivate Security
(Instr. 3) 		2. Conversion or Exercise Price of Derivative Security 3. Trans. Date 3A. Deemed Execution Date, if any 4. Trans. Code
(Instr. 8) 		5. Number of Derivative Securities Acquired (A) or Disposed of (D)
(Instr. 3, 4 and 5) 		6. Date Exercisable and Expiration Date 7. Title and Amount of Securities Underlying Derivative Security
(Instr. 3 and 4) 		8. Price of Derivative Security
(Instr. 5) 		9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form of Derivative Security: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Options to Purchase Common Stock (right to buy)   $16.00   12/22/2017     M   (1)       23437      (2) 12/21/2019   (1) Common Stock   23437   $0.00   0   D    
Options to Purchase Common Stock (right to buy)   $32.00   12/22/2017     M   (1)       3906      (2) 12/21/2019   (1) Common Stock   3906   $0.00   0   D    
Options to Purchase Common Stock (right to buy)   $32.00   12/22/2017     M   (1)       15625      (2) 12/21/2019   (1) Common Stock   15625   $0.00   0   D    
Options to Purchase Common Stock (right to buy)   $36.56   12/22/2017     M   (1)       44000      (2) 9/25/2020   (1) Common Stock   44000   $0.00   0   D    
Options to Purchase Common Stock (right to buy)   $30.19   12/22/2017     M   (1)       18750      (2) 5/11/2018   (1) Common Stock   18750   $0.00   0   D    
Options to Purchase Common Stock (right to buy)   $27.98   12/22/2017     M   (1)       40000      (2) 7/26/2019   (1) Common Stock   40000   $0.00   0   D    

Explanation of Responses:
(1)  The Reporting Person will be resigning from the Issuer effective December 31, 2017. The Reporting Person exercised these options that otherwise would expire upon effectiveness of his resignation pursuant to the terms thereof.
(2)  These options to purchase shares of common stock are currently vested and are exercisable.

Reporting Owners
Reporting Owner Name / Address
Relationships
Director 10% Owner Officer Other
Hasker Stephen
C/O NIELSEN HOLDINGS PLC
85 BROAD STREET
NEW YORK, NY 10004

Chief Operating Officer

Signatures
/s/ Emily Epstein, Authorized Signatory 12/27/2017
** Signature of Reporting Person Date


Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4(b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations. See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB control number.
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