Spot features the Air Jordan Gatorade Collection; Cameos by
LaMarcus Aldridge and Nipsey Hussle
NEW YORK, Dec. 20, 2017 /PRNewswire/ -- Foot Locker
(NYSE: FL) and Jordan Brand today
announced the digital launch of their joint holiday campaign
featuring NBA star Kawhi Leonard, with cameos by Leonard's teammate
LaMarcus Aldridge and rapper
Nipsey Hussle. The spot, titled
"Bold Like Kawhi" comedically highlights Leonard's unexpected day
in his new Air Jordan I OG High Gatorade sneakers.
The spot opens with Leonard in a locker room, unwrapping a
holiday gift from Aldridge. Inside the gift box he finds an orange
flavorway pair of Gatorade AJ Is. Leonard, who is known for his
focused and even-keeled demeanor, goes on to have an unusually
crazy day in his bold new shoes. He does karate, drives a
low-rider, hits a recording studio with Hussle, parties at a
nightclub with Les Twins and to top it off, he chronicles the whole
day on social media. When asked by a reporter about his day,
Leonard says with a sly grin, "I was hacked."
"I had a ton of fun partnering with Foot Locker and Jordan Brand to show off another side of my
personality that most fans don't get to see every day," said
Leonard. "Being part of a holiday campaign that pays homage to the
original 'Be Like Mike' Gatorade ad is really special."
The campaign features a premium assortment of the Air Jordan
Gatorade Collection, including the Air Jordan I OG High Gatorade in
four flavorways – Orange, Lemon Lime, Grape and Cool Blue –
(launching Dec. 26) and Air Jordan VI
Gatorade (launching Dec. 30),
available at select Foot Locker stores nationwide and on
footlocker.com. Visit Launch Locator to find local stores and
release procedures.
"We were thrilled to partner with Kawhi Leonard for our Jordan
holiday campaign," said Patrick
Walsh, VP of Marketing for Foot Locker North America, "We
all know Kawhi is bold on the court, but highlighting his style and
confidence in the new Air Jordan Gatorade Collection will help all
of our customers at Foot Locker make bold sneaker selections this
holiday season."
The spot, which will make its broadcast debut on ESPN during the
NBA Christmas Day games on Dec. 25,
was created by worldwide agency BBDO.
Additional information may be found at footlocker.com | Twitter:
@footlocker @jumpman23 | Instagram: @footlocker @jumpman23 |
YouTube: youtube.com/footlocker | Blog: unlocked.footlocker.com |
Facebook: facebook.com/footlocker | Foot Locker App
#BoldLikeKawhi
About Foot Locker:
Foot Locker is part of Foot Locker, Inc. (NYSE: FL) is a
specialty athletic retailer that operates more than 3,350 stores
in North America, Europe, Australia, and New
Zealand. Through its Foot Locker, Kids Foot Locker, Lady Foot Locker, Champs Sports, Footaction,
Runners Point, Sidestep and SIX:02 retail stores, as well as its
direct-to-customer channels, including footlocker.com and
Eastbay.com, the Company is a leading provider of athletic footwear
and apparel.
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SOURCE Foot Locker, Inc.