MINNEAPOLIS, Dec. 15, 2017 /PRNewswire/ -- The
Kitchens of General Mills team
regularly pursues innovation projects
to dig deeper into food trends that align with its
product or recipe offerings.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/80872244-general-mills-new-recipes-frosting-more-than-a-topping/
The group's latest project was focused on frosting, and resulted
in seven new recipes for BettyCrocker.com that
bring frosting from the sidelines to the center stage,
with a supporting cast of other ingredients.
Kristen Olson, a senior digital
planner for The Kitchens of General Mills, talks about that in
this video clip.
"We took it upon ourselves to start baking with frosting.
Something we'd never really done before," Olson explained. "We
wanted to make it the star of the recipe instead of just being an
added ingredient on the top. We wanted to see how we could mix
it or bake it in."
And while frosting is great on top of cookies and cakes, General
Mills' team of food professionals challenged
themselves to find ways to further integrate the
ingredient into popular recipes in unconventional
ways.
Scratch frosting is one of the most commonly searched for
recipes, especially on BettyCrocker.com, during the holidays.
Learn about the latest frosting-filled recipes developed by
General Mills at:
https://blog.generalmills.com/2017/12/why-frosting-takes-more-than-the-cake/
View original
content:http://www.prnewswire.com/news-releases/why-frosting-takes-more-than-the-cake-300571845.html
SOURCE General Mills