HOFFMAN ESTATES, Ill.,
Dec. 14, 2017 /PRNewswire/
-- The DieHard brand announced today that it is celebrating 50
years of trusted performance with the launch of DieHard products on
Amazon.com. Starting today an assortment of DieHard jump starters,
battery chargers and maintainers are available for purchase at
www.amazon.com/diehard. Passenger car tires and automotive
batteries will be added to Amazon.com in early 2018.
"DieHard is America's most trusted and preferred
automotive battery brand and the collaboration with Amazon makes it
easier for millions to shop the brand," said Tom Park, President of Kenmore, Craftsman and
DieHard brands at Sears Holdings. "As we have previously stated, we
want to diversify the revenue streams of our iconic brands and
launching on Amazon.com will significantly expand the distribution
and availability of the DieHard brand in the U.S., building on the
success of our recent Kenmore appliances launch on Amazon.com."
DieHard products now available on Amazon.com:
Jump starters and vehicle battery chargers and maintainers
- A range of battery-related accessories are now available to
help jump start and charge batteries.
- Jump starters: An assortment of portable power products meet
the performance needs of batteries. These include the DieHard
compact lithium jump starter + phone charger, which can top off a
phone's charge and even jump start a 6-cylinder engine.
- Vehicle battery chargers and maintainers: A selection of
compact shelf chargers and high-powered wheel chargers are
available. These include the Wi-Fi enabled DieHard smart charger
and maintainer, which allow users to check and charge their battery
from a smart device, providing convenience and peace of mind.
DieHard products coming soon to Amazon.com:
Automotive batteries and tires
- DieHard Advanced Gold Absorbed Glass Mat (AGM) batteries – The
non-spillable batteries are designed to provide greater
maintenance-free reliability and performance during severe weather
such as snow, extreme cold, sleet, rain and heat. The battery also
is specifically designed to power today's vehicles, which draw more
energy for start/stop ignitions and accessories, such as onboard
DVD, navigation systems, and back-up cameras.
- Passenger tires - Finally, a tire that lives up to its name.
DieHard Silver Touring All-Season tires are engineered with rugged
quality and innovation, inside and out. Key features include:
-
- Nylon Belt Edge Layers, which increase steering response and
cornering.
- Tension Control Technology, which optimizes ground contact and
distributes pressure for better braking and less wear.
- Cross-Angle Sipes, which create
biting edges for better traction in wet/wintry conditions.
- Tire Profile Optimization, which enhances performance by
uniformly expanding the center and shoulder region of the contact
area.
- Advanced Carbon Tread Compound, which promotes long, healthy
tire life.
- 70,000-Mile Limited Warranty, which provides lasting customer
satisfaction.
DieHard has demonstrated its power as a brand in the past two
years with the successful launch of the DieHard Silver Touring A/S
passenger car tires. A national survey among automotive tire
purchasers in late 2015 ranked DieHard among the top five leading
tire brands, even though DieHard tires did not exist at the time.
Within six months of launching in August
2016 at Sears Auto Centers, DieHard tires became one of the
leading passenger tire brands at Sears.
Other recent innovations from the DieHard brand include:
- Launch of the industry leading Wi-Fi smart battery maintainer
that remotely provides vehicle battery health on a smart phone or
tablet, giving users peace of mind.
- Launch of a compact lithium jump starter + smart phone charger.
It is compact, yet powerful enough to jump start up to 20 vehicles
on a single charge.
- The opening of three DieHard Auto Centers in San Antonio, Texas; Troy, Mich. and Roseville, Mich. They offer state-of-the-art
technology and services in a contemporary, comfortable setting –
that, combined with service from our experienced associates, can
help today's drivers make the right choices for their vehicle's
needs.
About Sears Holdings Corporation
Sears Holdings
Corporation (NASDAQ: SHLD) is a leading integrated retailer focused
on seamlessly connecting the digital and physical shopping
experiences to serve our members - wherever, whenever and however
they want to shop. Sears Holdings is home to Shop Your
Way®, a social shopping platform offering members
rewards for shopping at Sears and Kmart as well as with other
retail partners across categories important to them. The Company
operates through its subsidiaries, including Sears, Roebuck and Co.
and Kmart Corporation, with full-line and specialty retail stores
across the United States. For
more information, visit www.searsholdings.com
About the DieHard Brand
Introduced in 1967, Sears
designed the original DieHard automotive battery to produce 35
percent more usable starting power than other similar batteries.
Featuring a revolutionary tough, thin-walled case of translucent
polypropylene plastic, which was 50 percent thinner than
conventional black rubber-type battery enclosures, the design's
extra room meant bigger plates, more acid and extra starting power.
During testing, not a single failure was reported in over 26,000
starts in temperatures ranging from sub-zero to more than 100
degrees, hence the name "DieHard." See more DieHard history and
compelling "Battery Torture" video at www.DieHard.com.
Forward-Looking Statements
This press release contains forward-looking statements intended to
qualify for the safe harbor from liability established by the
Private Securities Litigation Reform Act of 1995. Whenever used,
words such as "will," "expect," and other terms of similar meaning
are intended to identify such forward-looking statements.
Forward-looking statements, including these, are based on the
current beliefs and expectations of our management and are subject
to significant risks, assumptions and uncertainties, many of which
are beyond the Company's control, that may cause our actual
results, performance or achievements to be materially different
from any future results, performance or achievements expressed or
implied by these forward-looking statements. Detailed descriptions
of risks, uncertainties and factors relating to Sears Holdings are
discussed in our most recent Annual Report on Form 10-K and other
filings with the Securities and Exchange Commission. While we
believe that our forecasts and assumptions are reasonable, we
caution that actual results may differ materially. We intend the
forward-looking statements to speak only as of the time made and do
not undertake to update or revise them as more information becomes
available, except as required by law.
Media Contact:
Larry
Costello
Sears / DieHard
(847) 286-9036
Larry.Costello@searshc.com
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SOURCE Sears Holdings Corporation