Citi Launches Beta-Testing Customer Community to Promote Financial Wellness
December 12 2017 - 10:00AM
Business Wire
New Beta-Testing Platform Invites Customers to
Co-create Digital Capabilities and Solutions
Citi today unveiled a groundbreaking beta-testing community,
called Canvas Designed by Citi℠, that enables customers to
co-create products and digital capabilities that promote their
financial wellness. This new beta-testing community will use data
across a customer's full financial relationships to design and
deliver insights and solutions that improve financial wellness.
“The customer is at the heart of everything we do and Canvas
takes co-creation to the next level,” said Yolande Piazza, CEO of
Citi FinTech. “This new beta-testing community is a platform for
customers to test live solutions in real-world conditions that
improve their financial wellness. Our goal is to help our customers
reach their financial goals by delivering a holistic view of their
financial lives right in the palm of their hand.”
Canvas Designed by Citi enables customers to shape the creation
process and easily share feedback, supplementing Citi’s existing
co-creation programs which have led to the launch of a series of
industry-leading mobile capabilities and customer experience
enhancements. Through this new beta-testing community, customers
simply register to access and test solutions. Initial tests will
focus on helping customers classify and visualize their spending
versus their income, and offering advice to help them reach their
financial goals. New tests will be released on a regular basis, and
registered community members who are selected to participate will
be notified. Depending on feedback received from the community,
solutions may be iterated and retested, discarded, or put into
production to be rolled out live to customers. More information on
the status of each test will be available on the Canvas
website.
“This beta community is among the first of its kind to be
launched by a bank and we are excited to add Canvas to our customer
co-creation and open banking programs,” said Carey Kolaja, Global
Chief Product Officer, Citi FinTech. “By delivering a comprehensive
view of our customers’ financial lives across all their banking
relationships, Canvas is designed to empower customers to test,
collaborate, and influence the latest Citi ideas benefiting their
financial wellness while enabling Citi to continuously test new
ideas, partnerships, and business models.”
The Canvas beta-testing community is open to Citi customers who
want to take an active role in trying what’s new and innovative at
Citi. To apply to join, visit canvas.citi.com.
About Citi
Citi, the leading global bank, has approximately 200 million
customer accounts and does business in more than 160 countries and
jurisdictions. Citi provides consumers, corporations, governments
and institutions with a broad range of financial products and
services, including consumer banking and credit, corporate and
investment banking, securities brokerage, transaction services, and
wealth management.
Additional information may be found
at www.citigroup.com | Twitter: @Citi |
YouTube: www.youtube.com/citi |
Blog: http://blog.citigroup.com |
Facebook: www.facebook.com/citi |
LinkedIn: www.linkedin.com/company/citi
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version on businesswire.com: http://www.businesswire.com/news/home/20171212005466/en/
CitiDeirdre Leahy, 212-559-3296Deirdre.leahy@citi.com
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