Chico’s FAS, Inc. Partners with CashStar to Launch New Digital Gifting E-commerce Customer Experience
December 12 2017 - 8:30AM
Business Wire
Specialty Retailer Leverages CashStar Consumer
to Grow Gift Card Program
CashStar, a market leader in gift card e-commerce solutions for
large merchants, today announced that Chico's FAS, Inc. (NYSE:CHS),
a leading specialty retailer whose brands include Chico's, White
House Black Market and Soma, has launched an enhanced consumer gift
card e-commerce program powered by CashStar Consumer.
Chico’s FAS sought a strategic partner that could not only help
the company expand the gift card segment of its business, but also
help them meet consumer expectations as digital technology
evolves.
“At Chico’s FAS, we consistently look for ways to improve the
customer experience in this evolving digital environment and make
it as seamless as possible,” said Ann Joyce, executive vice
president – chief information officer, Chico’s FAS, Inc. “With
CashStar Consumer, we are better equipped to deliver our company’s
promise of the “Most Amazing Personal Service,” our unique service
proposition, and commitment to our customers and their continued
loyalty.”
With CashStar as a partner, Chico’s FAS now provides its
customers with a real-time digital gifting experience that includes
personalization.
“We are very excited about launching Chico’s FAS onto the
CashStar Consumer platform,” said Ben Kaplan, group vice president,
CashStar. “Our partnership and objective with them exemplifies our
primary goal as a company—to provide merchant solutions that create
great customer experiences and grow our clients’ gift card revenue.
CashStar’s technology enables Chico’s FAS to scale its egift card
program over the next year by meeting customer desires for more
personalized options and faster delivery.”
About Chico's FAS, Inc.Chico's FAS, through its brands -
Chico's, White House Black Market, and Soma, is a leading
omni-channel specialty retailer of women's private branded,
sophisticated, casual-to-dressy clothing, intimates and
complementary accessories.
As of October 28, 2017, Chico's FAS operated 1,474 stores in the
US and Canada and sold merchandise through franchise locations in
Mexico. The Company's merchandise is also available at
www.chicos.com, www.whbm.com, and www.soma.com. For more detailed
information on Chico's FAS, Inc., please visit
www.chicosfas.com.
About CashStarCashStar is a leading provider of merchant
solutions for gift card ecommerce, supporting multiple touchpoints
across the customer lifecycle. Its award-winning platform, CashStar
Commerce, is a flexible and market-proven solution that enables
merchants to directly market, sell and distribute digital and
plastic gift cards across channels and devices. With
security, scalability and reliability integral to the platform’s
foundation, CashStar clients can focus more on creating
great customer experiences, growing gift card revenue and
driving omni-channel engagement. CashStar clients include top
brands like SEPHORA, Starbucks, The Home Depot, Uber and Walmart.
CashStar is a Blackhawk Network Business. To learn more about
CashStar’s solutions, please visit www.cashstar.com, follow
@CashStar or email info@cashstar.com.
About Blackhawk NetworkBlackhawk Network Holdings, Inc.
(NASDAQ: HAWK) is a global financial technology company and a
leader in connecting brands and people through branded value
solutions. Blackhawk platforms and solutions enable the management
of stored value products, promotions and incentive programs in
retail, ecommerce, financial services and mobile wallets.
Blackhawk’s Hawk Commerce division offers technology solutions to
businesses and direct to consumers. The Hawk Incentives division
offers enterprise, SMB and reseller partners an array of platforms
and branded value products to incent and reward consumers,
employees and sales channels. Headquartered in Pleasanton, Calif.,
Blackhawk operates in 26 countries. For more information, please
visit blackhawknetwork.com, hawkcommerce.com, hawkincentives.com or
our product
websites giftcards.com, giftcardmall.com, cardpool.com, giftcardlab.com and omnicard.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20171212005163/en/
For CashStarAshley Jackson,
719-332-3495Ashley@fletchergroupllc.com
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