NEW YORK, Dec. 11, 2017 /PRNewswire/ -- Momentum North
America President Donnalyn Smith was
named a "Working Mother of the Year" by She Runs It, the
organization celebrating women leading at all levels in marketing
and media. This award celebrates Working Mothers who achieve
outstanding business results while also serving as role models or
mentors at work, at home and within their communities.
In addition to raising her three children, Smith has been
crucial in leading Momentum to impressive growth, major new client
wins and dozens of agency-wide honors like Best Places to Work,
Best in Experiential Marketing and Best in Corporate Consulting. At
the same time, Smith has shepherded a major investment of agency
resources into helping parents manage both their work and home
lives and be successful at both. Among the programs she's
introduced are FlexWork initiatives mFit, a wellness program
designed for both body and brain.
In 2017, Smith led the "It Takes a Village" tour, along with the
3% Conference, holding panel discussions in Los Angeles, Chicago, New
York and Atlanta with
industry leaders addressing how to better support and encourage
women in the advertising and marketing industries. She also sat on
the panel "Non-Linear Is the New Normal" at this year's 3%
Conference in New York, discussing
how many women pause, downshift and relaunch their careers.
"Donnalyn is a remarkable leader, always focused on how she can
help the agency, and the agency's employees to achieve more and do
better," Momentum Chairman/CEO Chris
Weil said. "Her emphasis on our talent, and especially women
and mothers, in our organization has led to sweeping changes and
improvements for all our employees. Donnalyn is an inspiration to
the many employees whom she mentors and supports, and to all of us
who work alongside her. She has been integral in helping Momentum
become the leading brand experience agency in the world."
In addition to her work at Momentum, Smith is dedicated to
creating better standards for developing and encouraging diverse
future talent for the industry. She is a member of the 4A's High
School Executive Advisory Board, contributing to the curriculum
development for participating high schools, whose missions are to
enable gateways for diverse teens to join our industry. Smith is
also a founding member of the 4A's Board of Account Management,
created in 2016 to elevate and champion the practice of agency-side
business leadership across the industry.
Donnalyn joined Momentum in 1995 as a Group Account Director,
and was named Managing Director of Momentum Cincinnati in 2000. She
was elevated to EVP, Regional Director of North America in 2010 and was named President,
NA in 2015.
Smith will officially receive the Working Mother of the Year
award at a ceremony held in New
York in February.
ABOUT MOMENTUM WORLDWIDE
Momentum Worldwide is the
world's first global experiential advertising agency. Built on the
simple truth that it's not what brands say, it's what they do that
matters, Momentum delivers Total Brand Experiences for clients by
blending creativity, technology, strategy, insights and flawless
execution. Working across sports, music and entertainment, Momentum
has concurrently been named Best Sports Marketing Agency, Best
Experiential Agency, Best Place to Work, Agency of the Year and
Most Honored Marketing Agency by multiple outlets and award shows
around the world. Operating across six continents, with more than
40 offices and over 2,000 employees, Momentum is part of the
Interpublic Group of Companies (NYSE: IPG). Clients include
American Express, Chevron, Coca-Cola, Mondelēz, Microsoft, P&G,
Samsung, SAP, Verizon and William
Grant & Sons. momentumww.com and @momentumww
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SOURCE Momentum Worldwide