NEW YORK, Dec. 7, 2017
/PRNewswire/ -- The Nautica brand, a division of VF Sportswear
Inc., which is a subsidiary of VF Corporation (NYSE: VFC),
announced today that it will be extending its marketing partnership
with PGA Tour player Cameron
Tringale for an additional year. This will make a
total of six years that Tringale, one of the more active players on
the PGA Tour, has represented the brand. Along with Cameron Tringale, Nautica is introducing
24-year-old PGA Tour player Michael
Kim as a golf brand ambassador. Born in
Seoul, South Korea, Kim moved to
the United States when he was 7
and later played for the University of
California, Berkeley where in 2013 he became the first Cal
men's golfer to ever win national player of the year honors when he
received both the Jack Nicklaus
Award & the Haskins Award. He is known as one of the
dominant young players in the game.
As part of the agreement, both golfers Tringale and Kim will
wear Nautica apparel on course, focusing on the brand's NavTech
performance golf shirts and pants, as well as complementary
sweaters, belts and outerwear.
"We are excited to continue our partnership with Cameron Tringale and add Michael Kim to the team for 2018," said
Brendan Sullivan, President of
Nautica. "Both athletes are great representatives for the
Nautica brand, and all that it stands for: an active lifestyle,
youthful energy, and strong determination."
"I'm excited to extend my relationship with Nautica, one of my
longest standing partners," said Tringale. "The NavTech
product will help me perform at my best as I chase my first PGA
TOUR victory."
"Nautica is an iconic brand and I am thrilled to be partnering
with them," said Kim. "They are on the forefront of fashion
styling and technology which will help me compete with the world's
best."
In addition to wearing the brand's apparel, Tringale and Kim
will both be featured in Nautica digital advertising campaigns
along with in-store POS, and will be showcased throughout the
Nautica website and social media channels, including Facebook,
Instagram, Pinterest, Twitter, and YouTube. Consumers are
able to purchase select NavTech items online now at www.nautica.com
and at participating national retailers in the United States.
About Nautica
Founded in 1983, Nautica® is a leading global
lifestyle brand ranging from men's, women's and children's apparel
and accessories to a complete home collection. Inspired by
the sea, designed in the city, Nautica offers classic nautical
style for all occasions. Today, Nautica is one of the most
recognized American brands throughout the world, available in more
than 65 countries with 265 full price Nautica stores and close to
3,000 Nautica branded shop-in-shops worldwide. In 2003, the
Company was acquired by VF Corporation, a global leader in branded
lifestyle apparel, footwear and accessories. The company
outfits consumers around the world with its diverse portfolio of
iconic lifestyle brands, including Vans®, The
North Face®, Timberland®,
Wrangler® and Lee®.
Founded in 1899, VF is environmentally responsible, spanning
numerous geographies, product categories and distribution channels.
VF is committed to delivering innovative products to consumers and
creating long-term value for its customers and shareholders. For
more information, visit www.nautica.com and www.vfc.com.
View original
content:http://www.prnewswire.com/news-releases/nautica-expands-golf-sponsorship-for-2018-300568572.html
SOURCE Nautica