NEW YORK, Dec. 7, 2017 /PRNewswire/ -- Weber
Shandwick, a wholly owned unit of Interpublic Group
(NYSE: IPG) and one of the world's leading global
communications and engagement firms, today announced its
acquisition of two companies that expand the firm's global data
science, analytics, search and performance marketing capabilities:
Resolute Digital, a full-service digital marketing and technology
firm specializing in audience intelligence and performance
marketing, and Bomoda, a leading data science and business
intelligence firm with deep specialization in China. Terms of the deals were not
disclosed.
The acquisitions, effective immediately, fuse Weber Shandwick's
industry-leading expertise in public relations, earned engagement
and integrated marketing with additional capabilities in data and
analytics that together will inform, build and deliver high-impact
communications programs for clients. Weber Shandwick also plans to
leverage proprietary technology behind Bomoda's leading social
insights platform in China to
continue developing new tools and approaches that place data at the
center of marketing strategies for clients across industries and
geographies. These deals follow Weber Shandwick's acquisition of
mobile agency Flipside in 2016 and bring added depth to the firm's
Mediaco unit.
"The importance of data and insights to create effective
communications strategies continues to accelerate," said
Andy Polansky, CEO of Weber
Shandwick. "Our focus is always on staying ahead of the pace of
change. The leading edge competencies that both Resolute Digital
and Bomoda bring will allow Weber Shandwick to continue to innovate
around the data and technology solutions that our clients
need."
"Big shifts in mobile adoption and time spent on major social
networks have opened up unprecedented avenues for us to help
clients communicate, engage and sell," said Chris Perry, Chief Digital Officer of Weber
Shandwick. "We continue to develop partnerships, build platforms
and utilize proprietary technology to help us mine data and gather
insights that lead to the right audience engagement and,
ultimately, business results for our clients. Resolute Digital and
Bomoda are important additions to help deliver on this agenda for
clients and continue to lead in the marketplace."
Resolute Digital Adds Deep Search, Performance Marketing
Expertise to Weber Shandwick's Leading Content Capabilities
Resolute Digital, headquartered in New
York, is a full-service digital marketing and technology
agency with deep expertise in website analytics, search engine
marketing, performance marketing, mobile and web design, and was
among the first Google Analytics certified partners. Its data-first
approach to audience intelligence, customer acquisition and brand
engagement has delivered sophisticated digital, mobile and paid
media solutions for some of the world's leading companies and
brands.
"For more than a decade, the Resolute Digital team has helped
marketers take advantage of the opportunities that digital
provides, conceptualizing and executing fully-integrated digital
marketing campaigns that are grounded in data," said Jarod Caporino, CEO and President of Resolute
Digital. "We look forward to continuing that mission with clients
all across the world as part of Weber Shandwick."
Bomoda and Weber Shandwick Bring Data Science, New Technology
to Clients in China and
Beyond
Bomoda, also headquartered in New
York, is a leading data science and business intelligence
firm with specialization in influencer marketing and digital
commerce. The firm has built one of the most sophisticated social
insights platforms focused on the China market based on state of the art
artificial intelligence and natural language processing. Leveraging
consumer behavior data collected and analyzed from China's largest mobile and social platforms,
Bomoda provides strategic counsel and unique data-driven insights
to many leading brands and companies in China.
"Many of the most innovative approaches to digital marketing
today are born in China, given the
country's incredibly mobile and social consumer base," said
Brian Buchwald, CEO of Bomoda.
"We're proud of Bomoda's success in helping global brands better
understand what drives consumer behavior and purchase decisions in
the China market. With Weber
Shandwick, we'll continue to innovate together and combine data
science, technology and human curation to develop new approaches
and technologies that unlock important insights for businesses in
markets all around the world."
About Weber Shandwick
Weber Shandwick is a leading
global communications and engagement firm in 77 cities across 31
countries with a network extending to 129 cities in 81 countries.
The firm's diverse team of strategists, analysts, producers,
designers, developers and campaign activators has won the most
prestigious awards in the world for innovative, creative approaches
and impactful work. Weber Shandwick was the only public relations
agency included on the Advertising Age Agency A-list in 2014
and 2015 and the only PR firm designated an A-List Agency Standout
in 2017. Weber Shandwick was honored as PRWeek's Global
Agency of the Year in 2015, 2016 and 2017, The Holmes
Report's Global Agency of the Year in 2010, 2012, 2014, 2015
and 2017, and The Holmes Report's Global Digital Agency of
the Year in 2016. The firm deploys deep expertise across sectors
and specialty areas, including consumer marketing, corporate
reputation, healthcare, technology, public affairs, financial
services, employee engagement, social impact, financial
communications and crisis management, using proprietary social,
digital and analytics methodologies. Weber Shandwick is part of the
Interpublic Group (NYSE: IPG). For more information, visit
http://www.webershandwick.com.
Contact: Michelle
Giuda
Company: Weber Shandwick
Phone: 2124458088
Email: mgiuda@webershandwick.com
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