NEW YORK, Dec. 7, 2017 /PRNewswire/ -- Castle Brands
Inc. (NYSE American: ROX) announced today the launch of a Goslings
Rum national television advertising campaign. The television
commercials can be seen on NBCSN during telecasts of Premier League
Soccer games and programming, National Hockey League games and
programming, and Skiing and Snowboarding competitions, among other
sports oriented and targeted telecasts. Goslings Rum will be the
marquee sponsor of Premier League Soccer during the December 2017 Manchester Derby featuring
top-ranked Manchester City against
second-ranked Manchester United. The new advertising campaign
builds upon the increased global exposure that Goslings Rum
acquired through its sponsorship of the 35th America's
Cup. This advertising will expose the award-winning Goslings Rums
to new demographics of non-traditional rum drinkers.
The commercials feature Malcolm
Gosling, President and CEO of Gosling-Castle Partners Inc.
("GCP"), Castle's 80.1%-owned strategic global export venture with
the Gosling family. GCP holds the exclusive long-term export and
distribution rights for Goslings Rum and Goslings Stormy Ginger
Beer for all countries other than Bermuda. The commercials were shot and
produced featuring Goslings award-winning, hand-crafted rums, the
trademarked Dark 'n Stormy® Cocktail and Goslings Stormy Ginger
Beer, the best-selling ginger beer in the U.S. Goslings Rum
recruited an international team of filmmakers to create a finished
product with a luster that befits the prestigious, slowly-aged,
award-winning Black Seal Rum. "I said, if we're going to do
this, we're going to do it first class," explained Mr. Gosling. "We
put a world of care into our products; we need that to come through
in the look and feel of these television commercials."
About Goslings Rum
Goslings Rum has been blended in Bermuda for over 200 years by Gosling's
Brothers Ltd., the oldest company in Bermuda. Seven
generations of the Gosling's family have built the brand into the
"National Drink of Bermuda".
Goslings Black Seal® Rum, Goslings Gold® Rum
and Goslings Old® Rum are all award-winners. Because of
its rapid growth, Goslings Rum was named a "Hot Prospect" by
Impact Magazine. In addition to the United States, Goslings is now sold in 20
countries globally. Goslings Dark 'n Stormy®
cocktail is one of the few trademarked cocktails in the world and
Goslings Stormy Ginger Beer, launched in 2009 to fuel the growth of
this cocktail, has become the leading Ginger Beer in the
United States.
About Castle Brands
Castle Brands is a developer and international marketer of
premium and super-premium brands including:
Jefferson's®, Jefferson's Presidential
Select™, Jefferson's Reserve®, Jefferson's
Ocean Aged at Sea Bourbon, Jefferson's Wine Finish Collection and
Jefferson's Wood Experiments, Goslings® Rums,
Goslings® Stormy Ginger
Beer, Knappogue Castle Whiskey®,
Clontarf® Irish Whiskey, Pallini® Limoncello,
Boru® Vodka, Brady's® Irish Cream, The Arran
Malt® Single Malt Scotch Whisky, The Robert Burns Scotch
Whisky and Machrie Moor Scotch Whisky. Additional information
concerning the Company is available on the Company's website,
www.castlebrandsinc.com.
Castle Brands Inc.
Investor Relations, 646-356-0200
info@castlebrandsinc.com
www.castlebrandsinc.com
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SOURCE Castle Brands Inc.