BALTIMORE, Nov. 30, 2017 /PRNewswire/ -- Global digital
marketing agency Jellyfish, and LiveRamp®,
an Acxiom® company (NASDAQ: ACXM) and the leading
provider of omnichannel identity resolution, today announced a
partnership that will allow clients to better leverage people-based
insights to measure and optimize their digital marketing efforts.
The combination of this data will give clients a better
understanding of the net business impact of their marketing
efforts. Importantly, this partnership will provide consumers with
a more complete and useful digital brand experience that enhances
engagement and discovery.
"We're always looking for ways to improve a potential customer's
journey with a client," says Kevin
Buerger, executive vice president and managing director of
Jellyfish US. "This partnership gives us the ability to reach
people, not just devices, with timely and relevant marketing
messages that better meet their needs. Ultimately this allows
marketers to increase the return on their advertising spend (ROAS)
and more accurately track impacts on business results online and
offline."
A key benefit to the partnership is the ability to measure the
offline impacts of digital marketing. With a people-based marketing
approach empowered by LiveRamp, marketers are able to resolve views
of a digital campaign to phone calls received or customers visiting
a store. In addition, this new partnership will allow for more
efficient customer acquisition by finding target audiences similar
to existing customers.
"Marketers are investing to better understand the impact of
their efforts across multiple channels," said Nikhil Dixit,
vice president of agencies and publishers for LiveRamp. "The
ability to accurately resolve the impact of online activities in a
comprehensive view of the complete marketing mix is a huge
breakthrough. We're excited to be working with Jellyfish to bring
the benefits of identity resolution and the many use cases it
enables to their clients."
Jellyfish's world-class digital marketing strategy and execution
are anchored by a fundamental belief in transparency, as well as a
commitment to extensive training that ensures both innovation and
expertise. As a certified Google marketing partner, these core
values position Jellyfish at the forefront of the industry.
ABOUT JELLYFISH
Jellyfish (www.Jellyfish.net) is a
global boutique agency, delivering digital marketing solutions on a
foundation of innovation, transparency and continual training.
Jellyfish has offices across the U.S., Europe, and South
Africa, and nearly 400 employees, all with industry
recognized qualifications, worldwide. The company provides a full
suite of award-winning technology and talent to deliver paid
search, SEO, social media, display, email, analytics, optimization,
creative and development solutions. Jellyfish is the proven leader
that understands how the convergence of marketing channels,
platforms and devices can be used effectively to create an overall
winning strategy, and the perfect digital journey for their
clients. This position is recognised with a slew of industry
awards, including the prestigious Performance Agency of the Year
Award at the Drum Search Awards.
ABOUT LiveRamp
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. Our services transform the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company, delivering privacy-safe solutions to
market and honoring the best practices of leading associations
including the Digital Advertising Alliance's (DAA) ICON and App
Choices programs. For more information,
visit http://www.LiveRamp.com.
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SOURCE Jellyfish