DES MOINES, Iowa, Nov. 30, 2017 /PRNewswire/ -- Meredith
Corporation (NYSE: MDP; www.meredith.com), the nation's
leading media and marketing company serving 110 million
unduplicated U.S. women and 70 percent of American Millennial
women, today announced a partnership with Punchbowl®, a
leading technology platform for online invitations and digital
greeting cards. Through this partnership, Meredith will provide
free online invitations powered by Punchbowl across its portfolio
of brands, including Better Homes & Gardens,
Parents, Family Circle and Parenting.
Starting today and running through the holiday season, these
brands will integrate Punchbowl invitations into existing and
custom editorial content around party planning.
"Millions of women come to Meredith brands each day for
entertainment inspiration," said Andy
Wilson, Senior Vice President Consumer Revenue, Meredith
Corporation. "We are always looking for new and innovative ways to
engage our audiences, and provide them with helpful services that
can help them turn inspiration into reality. Through this
partnership with Punchbowl, we're making holiday and party planning
that much easier."
According to a July 2017
comScore/Fusion study, Meredith audiences are more likely to use
digital event planning services and online invitations than the
average U.S. adult, with more than 10 million Meredith digital
visitors using a digital platform to invite people to an event in
the past month. Through this partnership, invitations powered by
Punchbowl will be accessible free of charge to Meredith consumers,
and will include:
- Beautiful, customizable online invitations
- Simple options to import contacts and quickly build a guest
list
- RSVP tracking and notifications
- Potluck list, gift registry, guest polling, and other advanced
entertaining features
- 'Characters Kids Love' invitation collection, which features
iconic and beloved characters
- Handmade Art Collection that features gorgeous invitations
handmade with paint, chalk, collage, pen, pencil and
calligraphy
"We are thrilled to announce this partnership with Meredith in
time for the 2017 holiday season," said Matt Douglas, CEO, Punchbowl, Inc. "Consumers
who are inspired by party ideas on these iconic brands now have an
easy and convenient way to send their online invitations
effortlessly."
Punchbowl's technology platform reaches tens of millions of
consumers each year, and its state-of-the-art user experience and
native mobile applications have received regular critical acclaim.
Punchbowl was named one of Apple's 2016 "New Apps We Love," and is
the winner of multiple MITX awards, including "Best User
Experience" and "Best Consumer Tech That Makes Life Easier."
ABOUT MEREDITH CORPORATION
Meredith Corporation
(NYSE: MDP; www.meredith.com) has been committed to service
journalism for 115 years. Today, Meredith uses multiple
distribution platforms – including broadcast television, print,
digital, mobile and video – to provide consumers with content they
desire and to deliver the messages of its advertising and marketing
partners.
Meredith's National Media Group reaches 110 million unduplicated
women every month, including 70 percent of U.S. Millennial women.
Meredith is the leader in creating and distributing content across
platforms in key consumer interest areas such as food, home,
parenting and health through well-known brands such as Better Homes
& Gardens, Allrecipes, Parents, SHAPE, Martha Stewart Living and The Magnolia
Journal. Meredith also features robust brand licensing
activities, including more than 3,000 SKUs of branded products at
5,000 Walmart stores across the U.S. Meredith Xcelerated Marketing
is an award-winning, strategic and creative agency that provides
fully integrated marketing solutions for many of the world's top
brands, including The Kraft Heinz Co., Bank of America, WebMD,
Volkswagen and NBCUniversal.
Meredith's Local Media Group includes 17 television stations
reaching 11 percent of U.S. households. Meredith's portfolio is
concentrated in large, fast-growing markets, with seven stations in
the nation's Top 25 – including Atlanta, Phoenix, St.
Louis and Portland – and 13
in Top 50 markets. Meredith's stations produce 700 hours of local
news and entertainment content each week, and operate leading local
digital destinations.
ABOUT PUNCHBOWL, INC.
Punchbowl is the company behind
the critically acclaimed technology platform for online invitations
and digital greeting cards. The company runs its platform on
Punchbowl.com, best-in-class iOS and Android apps, and also
licenses its technology to carefully selected consumer companies.
More than 120 million online invitations and digital greeting cards
have been sent on the Punchbowl platform. The company was founded
by entrepreneur Matt Douglas, is
located in Framingham, MA, and is
backed by Intel Capital, Contour Venture Partners, and Launchpad
Venture Group. To learn more, visit
https://www.punchbowl.com/company.
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SOURCE Meredith Corporation