BATTLE CREEK, Mich.,
Nov. 29, 2017 /PRNewswire/
-- For the third year in a row, Kellogg's Rice Krispies
is helping families embrace the season of giving with the
Kellogg's Rice Krispies "Treats 4 Toys" program. In
partnership with Toys for Tots and master treat-maker, Jessica Siskin (aka Misterkrisp), Kellogg's
Rice Krispies will donate a gift to Toys for Tots for every
Rice Krispies treat made and shared with
#Treats4Toys.1
"Being able to experience the gift of giving is priceless," said
Henry P. Osman, President and CEO of
Marine Toys for Tots Foundation. "We're excited to partner with
Kellogg's this holiday season and support children in need.
There is nothing better than seeing the excitement on a child's
face when he or she receives an unexpected gift."
To bring the Treats 4 Toys program to life, Siskin is helping
create a fantastical, interactive New
York holiday window featuring a Treat-to-Toy workshop that
transforms her Kellogg's Rice Krispies creations into shiny
new Hasbro toys for children in need. This is the first time Hasbro
toys from beloved brands, such as MY LITTLE PONY, FURREAL FRIENDS
and more, will be included in the window. People passing by can
start the factory through a touchscreen display presenting the
Hasbro toys that, once selected, bring the factory to life. New
Yorkers can check out the display at 873 Broadway near Union Square
from Nov. 29 to Dec. 1.
"I'm thrilled to be joining Kellogg's again this year in
the creation of a fun, whimsical Treats 4 Toys holiday window,"
exclaimed Siskin. "What could be better than making delicious
treats that also make a difference? Being able to support a
wonderful organization like Tots for Toys is a great way to get
into the holiday spirit."
Spread joy this season with Rice Krispies Treats 4 Toys
and visit www.ricekrispies.com/treats4toys to learn more.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
– Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's
Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice
Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish
families so they can flourish and thrive. With 2016 sales
of $13 billion and more than 1,600 foods, Kellogg is the
world's leading cereal company; second largest producer of crackers
and savory snacks; and a leading North American frozen foods
company. And we're a company with a heart and soul, committing to
help create 3 billion Better Days by 2025 through
our Breakfasts for Better Days global purpose platform.
To learn more,
visit www.KelloggCompany.com or www.OpenforBreakfast.com and
follow us on Twitter @KelloggCompany, YouTube and on
our Social K corporate blog.
About Toys for Tots
Toys for Tots Foundation is the fundraising and support
organization for the U.S. Marine Corps Reserve Toys for Tots
Program. The foundation was created at the behest of the U.S.
Marine Corps and has supported Toys for Tots since 1947. The
mission of the program is to collect new, unwrapped toys during
October, November and December each year, and distribute those toys
as Christmas gifts to needy children in the community.
About Misterkrisp
NYC-based food artist Jessica Siskin began making edible Rice
Krispies Treat sculptures in December 2012. When Siskin realized that food
coloring could be added to the side-of-the-box recipe, she felt an
immediate and overwhelming impulse to make a Rice Krispies
Treats shaped cheeseburger. She continued to experiment with
Rice Krispies Treats recipes, techniques, and designs until
Misterkrisp was born in October 2013.
Siskin is inspired by her previous career in fashion, everything
pop culture, the internet and emojis. When Siskin is not in the
kitchen, she is working on her cookbook, Treat Yourself, from
Workman out in May 2017. For more
information on Misterkrisp, visit www.misterkrisp.com.
About Hasbro
Hasbro (NASDAQ: HAS) is a global
play and entertainment company committed to Creating the
World's Best Play Experiences. From toys and games to
television, movies, digital gaming and consumer products, Hasbro
offers a variety of ways for audiences to experience its iconic
brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH,
MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as
premier partner brands. Through Hasbro Studios and its film labels,
Allspark Pictures and Allspark Animation, the Company is building
its brands globally through great storytelling and content on all
screens. Hasbro is committed to making the world a better
place for children and their families through corporate social
responsibility and philanthropy. Hasbro ranked No. 1 on the 2017
100 Best Corporate Citizens list by CR Magazine, and has
been named one of the World's Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more
at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
1 For every original photo posted to Facebook,
Twitter or Instagram until Jan. 1,
2018, using #Treats4Toys, Rice Krispies will donate
$10.00 to Toys for Tots (up to
$50,000 total), which will be used to
help buy toys for children in the U.S.
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SOURCE Kellogg Company